In Search of a Better Chopping Board
Researching chopping board designs…
..in the search for a better one.

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Researching chopping board designs…
..in the search for a better one.

Subscribe to get the latest posts sent to your email.
There is this behavioural pattern; I’ll call it the ‘Chakravyuh Effect.’ It occurs when parents hold one set of rules for their children while having lived by another, failing to communicate the intentionality behind their own choices. In India, it’s not uncommon to meet couples who had a love marriage but quietly oppose the idea…
The entire buzz in the recent past about Starbucks coming to India reminded me of this question that popped up in my head when I was at a Starbucks at a mall in New Jersey last year. It was probably a weekend, the mall was crowded. There were a good number of people queuing up…
A humorous take on the paradox that exists between the views of us common humans, versus that of psychologists, who take a slightly more empathetic view, and those behavioural science practitioners who try to leverage knowledge of human biases and drivers to grow business without it always being beneficial to customers themselves.
Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Pic: source Simply put, survivor bias is our tendency to view a situation or pattern as a comprehensive representative sample, often without considering what…
I just received probably the best feedback yet, regarding a post on my blog, ‘Death and The Maiden‘, from Jimmy, a good friend of mine. Now Jimmy’s the youngest friend I have. At over 65 years of age, he’s actually more fun to hang out with than some people my age. His sense of humour would…
There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge though, the cleanest way to build trust, is to go with trustworthy intentions, and be absolutely transparent in matters. What…
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