Time and Price in B2C businesses
Time and Price form interesting aspects of current B2C businesses.
Uber for instance, has its routes generally optimized for speed (recommends a shorter route even if it is more expensive).
Ola, on the other hand, at least used to have routes optimized for price (recommends a slightly longer but the cheaper route).
One sees an interesting application of this with food delivery apps too.
Zomato offers you the option to pay a little more to get your food order delivered to you 10–15 minutes earlier (the delivery person takes fewer orders per trip so you get your food faster).
Swiggy does the opposite. It offers you a small discount if you are willing to wait 5–10 odd minutes.
Coming to Quick commerce companies, apart from the very rare instance, or the extremely disorganized customer, how many of us actually want our deliveries to reach us in 10–16 minutes? I usually don’t.
Wonder if the instant deliveries are primarily to keep their delivery folk busy.
Good thing many local grocery folk are catching up in a convenient way, taking staggered orders on WhatsApp, and delivering them together at your convience, once you are done listing out everything you think you need.
Those of you in India, do you buy regular groceries from your local kirana store (by calling or WhatsApp’ing) or from Quick commerce apps, or both?
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