What the Customer Wants
What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…
Category: Customer is King
Design Thinking: What a Patient Wants
Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years…
Microwave Idea – Return the Turntable to Original Position
Image (only used the LG image because I use one of their models at home): source I'm not exactly on top of the latest microwave oven features. Don't think I even know most of the…
Tata Sky
Image: source This is a heads-up for Tata Sky satellite television provider customers. Here's something Tata Sky has been doing as standard procedure, that I find questionable. If you're subscribed to an annual plan, and say you…
Sharpen your Business Focus
Image: source When starting one's business, a set of people will advice you to keep a sharp focus when it comes to offerings or purpose. Another group might suggest offering as many products or services as possible,…
Function, Form, and Overripe Apples
Image: source Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable…
Startup Service Aggregators
Startup Service Aggregators Image: source Startups with business models revolving around aggregating services might have their days numbered. Unless they offer a significant additional benefit (than the underlying services they aggregate) to end consumers. Because…
Think A-Team: For the Design & Strategy needs of Young Businesses
Think A-Team: For the Design & Strategy needs of Young Businesses Image: link Hi, all you enterprising entrepreneurs, I am pleased to give to you, 'Think A-Team', a growth partnering service for all your business…
The Up Side of Consulting
The Up Side of Consulting Here's a post I had drafted for submitting as a resource to MosaicHub, in response to their call to members for 'the Top 5 things businesses need to know about your area…
NA-NObody
The Tata Nano, cheapest car in the world today, is arguably one of the biggest milestones in the auto industry in recent times, the world over. A close friend of mine, Sheshank Reddy shared an article which talked…
Sell Blankets to Eskimos
Sell Blankets to Eskimos This post requires you to think a bit. Might be difficult on a Friday night, but do give it a thought over the weekend. We all know how challenging the life of a salesperson…
Just Like That
Just Like That I have always disliked the idea of businesses buying, and friends forcing 'Likes' on Facebook. The number of likes really skews the picture. It makes it difficult to differentiate between a business that has…
Like Endorsing, Endorse Liking?
We all remember the notorious financial meltdown of 2007-08 that washed away a lot of dreams. We all know why it happened. Some wise (read greedy) people built a huge structure on an extremely very…
Beery Bad
Here's a first. A product review. Several weeks ago I was at a Raymond's store picking up a suit I had given for altering. On one of the display sections, a number of beer bottles…
It Could Have Rained Nanos
Sure the Tatas have had their share of tough n' rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the…