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Human Behaviour

Fragmented Societies

by Shrutin ShettyJuly 8, 2025

I recently read 'The Social Animal'; an ok book with some 'aha' bits. One idea that stuck with me was about how societies are evolving over time. Over the past few years, I have kept…

Design ThinkingDTEverydayHuman BehaviourImprove

Tweaking User Experience – What more in the name of Novelty?

by Shrutin ShettyJune 30, 2025July 6, 2025

“If it ain’t broke, don’t fix it” is one of those timeless pieces of advice that gets overlooked far too often, particularly in the world of product and service design. Over months and years, you…

Customer is KingHuman BehaviourIndiaLife or something like itManagement Mumblings

The Funny Route Life Insurance Companies in India chose to Bridge the Gap in Insurance Cover

by Shrutin ShettyJune 10, 2025June 11, 2025

Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one…

Design ThinkingHuman BehaviourImproveWheels

How Should the Pedestrian cross the Road-2

by Shrutin ShettyMay 5, 2025May 5, 2025

A few months ago, I had posted about the concerning design of the current lot of cars, with their sheer vertical drop fronts. I was recently lucky to spot an old Honda Civic in a…

Customer is KingDesign ThinkingHuman Behaviour

For More Inclusive Products and Solutions

by Shrutin ShettyApril 23, 2025April 19, 2025

When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and…

Human BehaviourImprove

Excerpt from Execution by Larry Bossidy

by Shrutin ShettyMarch 25, 2025

"As a leader, you have to show up. You've got to conduct business reviews. You can't be detached and removed and absent. When you go to an operation and you run a review of the…

Human BehaviourThe known unknown

Instagram – Are People Reeling in their Posts?

by Shrutin ShettyMarch 24, 2025March 24, 2025

Not sure if this is a more common pattern, but it has been my observation at least with regard to a bunch of friends who are active on Instagram that they have considerably reduced posts,…

Human BehaviourLife or something like itProductivity

Coin Tossing should be more commonplace

by Shrutin ShettyMarch 19, 2025

I recently watched the 2006 political action thriller, 'The Sentinel.' It had a character follow this practice that is old, obvious and practical, but is hardly used nowadays. In the movie, a senior Secret Service…

Design ThinkingHuman BehaviourImproveThe known unknown

Part 5: The Final Reflection (for now) on 12 Years as a Freelance Innovation and Strategy Consultant

by Shrutin ShettyJanuary 2, 2025December 27, 2024

Part 4 was about how we should proactively try to improve or disrupt where necessary, the inefficient parts of the sector or space we work in. And now, arguably the most valuable lesson I was…

Design ThinkingHuman BehaviourLife or something like itThe known unknownYoung Minds

Part 4: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 23, 2024December 5, 2024

Part 4 of a series of posts aimed at young professionals. The world is getting increasingly confusing. Here are some of my learnings. In the last post (here), I mentioned the need for taking bold/…

Design ThinkingEntrepreneursHuman BehaviourYoung Minds

Part 3: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 12, 2024December 5, 2024

Part 3 of a series of posts aimed at young professionals. The world is getting increasingly confusing. Here are some of my learnings. Previous post here. As an innovation and strategy consultant, I have had…

Human BehaviourImproveLife or something like itThe known unknown

Building Trust

by Shrutin ShettyDecember 10, 2024December 5, 2024

There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge…

Customer is KingHuman BehaviourLife or something like itThe known unknown

Echoes of Doubt – Information and Trust in Maharashtra Legislative Assembly Elections

by Shrutin ShettyDecember 10, 2024December 10, 2024

Our present realities can get very grey with information overload, misinformation, and fake news. Which is why this news from last week was so interesting. In the recent Maharashtra Legislative Assembly elections, supporters and politicians…

Design ThinkingEntrepreneursHuman BehaviourLife or something like itProductivityYoung Minds

Part 2: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 9, 2024December 5, 2024

Part 2 of a series of posts for young professionals and entrepreneurs. Reflections from 12 years as a freelance innovation and strategy consultant in an increasingly chaotic world. As I mentioned in my last post,…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Part 1: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 8, 2024December 5, 2024

This is Part 1 of a series of posts aimed at young change-makers. As the world can seem grey at times, you might find some of my learnings useful. Reflections from 12 years as a…

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