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Category: Human Behaviour

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Customer is KingDesign ThinkingHuman BehaviourInnovate

Prefer a Plain Product or an Ergonomically Designed One?

by Shrutin ShettyNovember 28, 2024November 28, 2024

Which one’s better, a plain product or an ergonomically designed one? I’m not quite sure, but I think it was Kat Holmes, Chief Design Officer at Salesforce, who mentions an interesting counter-intuitiveness to do with…

Customer is KingDesign ThinkingHuman BehaviourWheels

Car Variants at Showrooms

by Shrutin ShettyNovember 28, 2024

I was recently at a few car showrooms, just browsing.. And I noticed something. Many of the popular brands tend to keep a higher or top end variant of different models on display. And interestingly,…

Customer is KingDesign ThinkingHuman BehaviourImprove

Netflix on How Small Features go a Long Way

by Shrutin ShettyNovember 28, 2024November 28, 2024

Netflix does something admirable with its listing thumbnails. it toggles the image thumbnails of many of its movie and series listings, and also the hover preview clips, from one of 2-3 different ones. While it…

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

New Starbucks CEO Brian Niccol’s goals – Sensible?

by Shrutin ShettyNovember 28, 2024November 28, 2024

Here's something I had posted on LinkedIn about 3 weeks ago, following new Starbucks CEO Brian Noccol's first earnings call and some major decisions taken. On the call, Niccol's said one of the goals for…

Customer is KingHuman BehaviourImprove

Service Platform Discounts

by Shrutin ShettyNovember 28, 2024November 27, 2024

Who doesn’t love a good deal when shopping online? From eCommerce to flight bookings and food delivery, discounts are everywhere. Beyond price cuts on products, many platforms offer unique promotions — like specific restaurant deals…

Human BehaviourIdeationImprove

Fundamental Hurdles to Innovation and Improvements

by Shrutin ShettyNovember 27, 2024November 27, 2024

Transforming good product idea or even logical process ideas into actionable strategy can feel like climbing a mountain for corporate teams — exciting yet daunting. What I find fascinating is that despite clear processes and…

Customer is KingHuman BehaviourImproveIndia

Customer Feedback, Ratings and Reviews

by Shrutin ShettyJune 29, 2024

Here in India, we citizens as consumers don't quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore,…

Human BehaviourImproveProductivity

On E-Readers

by Shrutin ShettyJune 3, 2024June 3, 2024

Over the years, I have asked quite a few people who have gotten used to e-readers (as opposed to loyalists who stick to physical books), if they prefer horizontally swiping to turn pages, or vertically…

Human BehaviourLife or something like itThe known unknownWheels

Trial Biking and the One-Inch Punch

by Shrutin ShettyMay 14, 2024May 14, 2024

What's the similarity between trial biking and the one-inch punch? Is there any similarity? I believe so. I have always enjoyed watching trial bike events on TV (check the clip, not to be mistaken with…

Human BehaviourImprove

On Getting Better Everyday

by Shrutin ShettyApril 5, 2024

Fictional and real-life legends seem to have a more straightforward approach to dealing with complex-seeming challenges and to getting better at something. They simply make it an optimization challenge. Clip: David G Morgan

Design ThinkingHuman BehaviourIdeationImproveInnovateProductivity

On Framing Problems

by Shrutin ShettyMarch 30, 2024

As the late American inventor and engineer, Charles Kettering very wisely said, "A problem well-stated is half-solved." The need is to re-frame every problem into a challenge. To get better ideas, to be able to…

Human BehaviourImproveProductivity

Time can Distill Goals

by Shrutin ShettyMarch 18, 2024

Another one on productivity. A lot of us have made lists and planned things out thing, be it an event, a shopping list, or life goals. However, here's something I have faced whenever listing some…

Human BehaviourImproveProductivity

Music and Productivity

by Shrutin ShettyMarch 12, 2024January 27, 2026

#Productivity This is for those of us who listen to music when working or studying. Something I have experienced.. If your work needs a good amount of figuring out or making sense, a lot of…

Human BehaviourLife or something like itReviews

A Reader’s Review that Addresses a Writer’s Wish

by Shrutin ShettyMarch 10, 2024

The overarching theme for my recent book, 'Main Batata Hoon' is not quite as simple as the stories in it are. So it would take me a minute to give an overview to anyone who…

Human BehaviourIndiaLife or something like itThe known unknown

The Invisible Emotional Tug-of-war between Indian Parents with Kids abroad

by Shrutin ShettyMarch 5, 2024

Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book 'Main Batata Hoon'. The thing is though, once you start…

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