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Customer is KingDesign ThinkingImprove

Function, Form, and Overripe Apples

by Shrutin ShettyJanuary 16, 2017January 16, 2017

Image: source Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable…

Design ThinkingHuman BehaviourImprove

Do Traffic Light Colours Need a Re-look?

by Shrutin ShettyJanuary 1, 2017January 3, 2017

We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look? Colour blindness has…

ImproveIndiaLife or something like itThe known unknown

Primum Non Nocere

by Shrutin ShettyOctober 27, 2016

Image: source It is believed that either Hippocrates, considered as the father of medicine, or one of his pupils wrote what is popularly known as the Hippocratic Oath, a solemn oath known to be taken by…

EntrepreneursImproveIndiaInspire

We’re Ready. So Why Not Be Bold and Aim High?

by Shrutin ShettyOctober 4, 2016January 17, 2017

Two decades ago, it used to take quite a while before global technology and content was even commonly talked about in India. Much longer before it was accessible or affordable to us. Today, India is…

Human BehaviourImproveIndiaLife or something like itThe known unknown

Do You Like Your News Well Done, or Rare?

by Shrutin ShettySeptember 4, 2016September 3, 2016

Image: source A few years ago, my dad had pointed out how refreshing it was to hear All India Radio. All India Radio is India's national, public news radio station. He said it was a welcome…

EntrepreneursHuman BehaviourImprove

Why Are Americans consistently more Innovative and Entrepreneurial?

by Shrutin ShettyAugust 20, 2016September 9, 2020

"What makes America so much more entrepreneurial and innovative than India?" That question has been in my head for many years now. Obvious recent contributions including Facebook, Tesla, and the immortal giants, Google, Amazon and Apple come first to mind.…

Tejas: A Fighter Plane 33 Years In the Making
ImproveInspireWings

Tejas: A Fighter Plane 33 Years In the Making

by Shrutin ShettyJuly 4, 2016July 4, 2016

In the early 1980s, there was a plan to build India's first fighter aircraft, under the Light Combat Aircraft (LCA) program. After innumerous technological and process roadblocks, and possibly governmental delays, the LCA,  named Tejas ('radiant'),…

Improve

Step Up – Escalators Are Dangerous

by Shrutin ShettyJuly 3, 2016July 3, 2016

Escalators at the Copenhagen Metro Most of us have used escalators at malls, in office buildings and at airports. And we have surely seen that nervous person standing at one end of it, caught in a mental conflict…

ImproveInspireLife or something like it

The Clock of Life is Wound but Once

by Shrutin ShettyMay 28, 2016November 1, 2019

The Clock of Life is Wound but Once Here's an evergreen classic that makes its rounds about once a year or so, by way of email forwards or social media posts. But unlike many others, this…

Design ThinkingEntrepreneursImprove

Think A-Team: The Latest Services Menu for Startups

by Shrutin ShettyMay 3, 2016February 28, 2018

Think A-Team: The Latest Services Menu for Startups Hi Entrepreneurs! Late last year, I started a service called 'Think A-Team', to bring human-centered design strategy & other relevant services in a transparent manner to aspiring…

ImproveLife or something like it

Job Quotas or Meritocratic Politics?

by Shrutin ShettyFebruary 9, 2016March 5, 2018

Job Quotas or Meritocratic Politics? Image: source Developed countries continue to struggle to identify industries, areas of business, skillsets and employment opportunities that will make their workforce, abilities and manufacturing resources relevant again in a…

Customer is KingImproveVenture Capital

Startup Service Aggregators

by Shrutin ShettyFebruary 6, 2016March 5, 2018

Startup Service Aggregators Image: source Startups with business models revolving around aggregating services might have their days numbered. Unless they offer a significant additional benefit (than the underlying services they aggregate) to end consumers. Because…

HeroesImproveInspire

The Determining Fire

by Shrutin ShettyJanuary 17, 2016March 6, 2018

Image: source The Determining Fire Late on 15th night, I read a news piece about 500 trained women personnel of the Indo-Tibetan Border Police (ITBP) being the first women contingent to be deployed in high-altitude posts along…

EntrepreneursHeroesImproveInspireWheels

A Rural Electric Ride

by Shrutin ShettyJanuary 4, 2016March 6, 2018

A Rural Electric Ride While a lot of us are busy in our world of self-indulgence, it's reassuring to know there are Indians like Ratan Tata, who'd go the distance with regard to businesses that positively…

Customer is KingDesign ThinkingEntrepreneursHeroesImproveInspireVenture Capital

Think A-Team: For the Design & Strategy needs of Young Businesses

by Shrutin ShettyNovember 7, 2015February 28, 2018

Think A-Team: For the Design & Strategy needs of Young Businesses Image: link Hi, all you enterprising entrepreneurs, I am pleased to give to you, 'Think A-Team', a growth partnering service for all your business…

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