Sunset Marmalade
Sunset Marmalade Why are some brands killing the obvious in packaging design? If anything is better than the taste of orange marmalade in the morning, it is the sight of it in the jar. Like…
Category: Improve
Rate Wisely
Rate Wisely Imagine the simple process of rating a book you've just read. Let's say it is a non-fiction. Perhaps a business or even a self-help kind of book. The normal tendency would be that…
The Illusion of Ratings and Feedback
The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often,…
A Pad Idea!
A Pad Idea! Once upon a time, there was is a man named Arunachalam Muruganantham from Coimbatore in India, who could not bear to see the discomfort and embarrassment that his wife had to go through,…
Number Fifty-Four…The Bike with a Bamboo Core
Number Fifty-Four... ...The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to…
Design Thinking – Shelters for the Homeless
Design Thinking - Shelters for the Homeless [3.5 minute read] Here's the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about…
Design Thinking – Water Taps at Home
Design Thinking - Water Taps at Home [7 minute read] I've had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it…
Does Your Fire Escape Plan Work?
Does Your Fire Escape Plan Work? Early hours of 29th December saw a horrific fire at a rooftop restaurant in Mumbai. I could hear a continuous stream of distant sirens just before going to sleep.…
Do Some of the Pillars of Democracy need a Shake-Up?
Democracy has rested on four pillars. The legislature, executive, the judiciary, and arguably the most important, the press. All the pillars need improvement, some far more than others. The world press, for instance, has really…
Vulnerability of Tech Processes and Human Decisions
Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service's process. The other, a possible…
SUV Drivers – Look Out
India has seen an almost meteoric rise in the number of SUVs and compact-SUVs in the last few years. Perhaps the size fits in well with our gradually growing economy, disposable incomes, and egos. Among…
How Well is Tata Motors Connecting Aspirations?
Earlier this year, Tata Motors announced a new brand identity. 'Connecting Aspirations'. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among…
What Inspires Your Startup?
Along their entrepreneurial journey, some entrepreneurs constantly think of better and simpler ways to describe their business. This is an evolutionary process, as their business model undergoes refinement. So, when they meet new people or…
What the Customer Wants
What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…
A Design Question: Turn Indicators on Cars
Image: source A Design Question: Turn Indicators on Cars As cars get sleeker, so do its lights. But I've noticed that the entire rear light cluster has been shrinking in size on some cars. And…