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Goby the Fish
Design ThinkingHuman BehaviourImproveInnovateLife or something like it

Goby the Fish

by Shrutin ShettyFebruary 7, 2019February 14, 2019

I recently came across an article about an initiative to create awareness about marine pollution. Some folks living close to a beach (can't seem to find the beach's location), created a giant, transparent fish. Made…

Built In Your Image
Human BehaviourImproveLife or something like itThe known unknown

Built In Your Image

by Shrutin ShettyJanuary 15, 2019January 15, 2019

We encourage people to be objective, and not to be emotionally imbalanced. We even look down on the rare outburst by family or friends. Right? And there's a reason for it. Nobody likes someone who…

Skill or Skin
Design ThinkingHuman BehaviourImproveLife or something like itThe known unknown

Skill or Skin

by Shrutin ShettyDecember 26, 2018December 26, 2018

A racist, I assume, has a more chronic condition of xenophobia, which is dislike of, or prejudice against people from other countries.Because a racist will dislike or prejudice against even fellow citizens of another race.Despite knowing…

Human BehaviourImproveInspireLife or something like itThe known unknownYoung Minds

The Point of disapPOINTment

by Shrutin ShettyDecember 4, 2018November 16, 2018

The Point of disapPOINTment With our high hopes, we do face the occasional disappointment. Not getting that promotion you worked so hard for. Having to postpone a holiday because of some reason, or difficulty in…

Design ThinkingHuman BehaviourImproveLife or something like it

Upbringing

by Shrutin ShettyNovember 27, 2018November 16, 2018

Upbringing Here's a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often. You know how curious for information kids…

Design ThinkingHuman BehaviourImprove

The Reaction Buffer

by Shrutin ShettyNovember 20, 2018November 14, 2018

The Reaction Buffer When you have a layer between the incident or the surrounding and your own thoughts and emotions, that is the space where you can evaluate your reaction to the external. You can…

Customer is KingHuman BehaviourImproveLife or something like itThe known unknown

Dr. John Virapen on the Greed of Pharmaceutical Companies

by Shrutin ShettySeptember 25, 2018June 11, 2021

Dr. John Virapen on the Greed of Pharmaceutical Companies Sometimes when you think about one particular country or another, and admire it for a great government, a transparent press, a robust healthcare ecosystem, and so…

Customer is KingDesign ThinkingHuman BehaviourImproveLife or something like it

The pros and “Cons” of Storytelling

by Shrutin ShettyAugust 21, 2018August 13, 2021

The pros and "Cons" of Storytelling! Storytelling. Steve Jobs wasn't the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form.…

Customer is KingDesign ThinkingDTEverydayIdeationImproveInnovate

Gucci’s Packaging – Not so Gucci

by Shrutin ShettyAugust 7, 2018August 7, 2018

Gucci's Packaging - Not so Gucci I recently conducted an interactive session on Design Thinking at a leading investment bank. It might be easy to assume that applications of design thinking at an investment bank…

Human BehaviourImprove

Don’t be Kupamanduka

by Shrutin ShettyJuly 31, 2018July 29, 2018

Don't be Kupamanduka When someone just joins your organisation, get their first impression of their experience within a few days of joining. Then, after you run them through the standard tour and the paces, and…

Human BehaviourImproveYoung Minds

Are You Certain? Or do You Think?

by Shrutin ShettyJuly 24, 2018July 29, 2018

Are you certain? Or do you think? We live in times that are almost entirely about confidence. The underlying stuff is often of little importance. A bold claim has great impact. The ability to pause…

Customer is KingDesign ThinkingImproveInnovateLife or something like it

The Non-Financial Side of Business

by Shrutin ShettyApril 10, 2018January 26, 2020

The Non-Financial Side of Business A call with an industry colleague last week set in motion, thoughts on how we measure individual or business success. As a kid growing up in India in the 80's,…

Design ThinkingHuman BehaviourImproveVenture Capital

Venture Capital Elevator Pitches

by Shrutin ShettyApril 3, 2018April 3, 2018

Venture Capital Elevator Pitches I left my job at a venture capital (VC) firm in 2010. After freelancing for a bit I then worked with a high-technology company in the robotics space. I then started…

Design ThinkingEntrepreneursHuman BehaviourImproveVenture Capital

The Entrepreneur in a Venture Capital World

by Shrutin ShettyMarch 29, 2018April 18, 2018

  The Entrepreneur in a Venture Capital World Imagine a food connoisseur has a vision of opening a restaurant. Selling a carefully crafted list of delicacies, whose preparation has taken years to refine. This aficionado has…

Customer is KingDesign ThinkingHuman BehaviourImproveVenture Capital

What’s Your Profession? Did You Bring More Soldiers?

by Shrutin ShettyMarch 27, 2018March 27, 2018

What's Your Profession? Did You Bring More Soldiers? In 1970s, according to the TV series Mindhunter at least, the FBI was filled with accountants & lawyers instead of more relevant experts in areas that mattered.…

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