Choosing Business Opportunity to Avoid Change
As an individual, if you have a habit your core doesn’t fully approve of, you’d find a disconnect that you might, either align with, or from time to time try to fix.
It could be diet, fitness or even ethic related.
And often, between control or restricting something for your own benefit (like a diet restricts the irresistible food), and something you could buy to compensate ( like a pill), most people would be inclined to buy (and take) the pill as opposed to the challenge of resisting tempting, unhealthy food.
It’s amusingly similar with governments and businesses.
Choosing business opportunity to avoid change.
Consider school shootings for instance.
The obvious solution is the curb the sale of guns to the masses. But that’s bad for business and apparently against civilian rights (of all the ancient rights to desperately hold on to). So instead, while gun sales continue, you get interestingly innovative products being created to combat the inability to restrict gun sales.
Like unbreachable door barriers for schools. Now they’re toying with installing microphones in school. To monitor conversations, and use machine learning algorithms to preempt a shooting based on tone and words used. Imagine the pointlessness of that.
From what I’ve read about school shootings and behaviour, it is more like an excuse to become more intrusive. Not so much to actually solve the problem.
We reflect human weakness in our inability to directly tackle a problem. And also when we allow it to thrive while we build business models around the growing problem.
And this business opportunity to avoid change comes in different sizes: