The Middle Seat
In 2019, the US FAA approved the company Molon Labe Seating's (MLS) landmark seat design for commercial airplanes. What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve…
Category: Improve
Between Optimism and Pessimism
Image: source It helps to have a positive mindset, especially in a crisis or trying time, since those with a negative mindset crumble quickly. But even optimism and some values have their limits, especially…
WT f UX
Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…
Hyperboles and Statistics don’t Mix Well
Do you use hyperboles often? I do. Mostly with close friends and family, but when necessary, with clients or my students. Helps convey the meaning or gravity of an idea or situation. Like when Gordon…
Better Use of Time
Image: source We humans have always dealt awkwardly with time. Some look for new ways to kill it. Others, better ways to fill it. And the lockdown has really done a number on how we…
Life is a Highway
India - More highways or Better National & Public Transport? This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…
Segway
Not sure y'all heard, but Segway stopped production in 2020. Founded in 2001, those incredible-looking, futuristic two-wheeled, self-balancing personal transporters were priced at a prohibitive $5000-8000 a unit. Probably why, despite their universal popularity and…
How much Attention do you pay to Detail?
How much attention do you pay to detail? I had read about this somewhere and found the attention to detail unimaginably inspiring. The sculpture of Moses by Italian Renaissance artist, Michelangelo Buonarroti has a slight…
The Paradox of Colour Choices
Many of us are familiar with the paradox of choice, whether or not we have heard of the phrase itself. The paradox of choice, is our tendency to believe that more options or variants or…
Towards a Better Mask – 3
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Towards a Better Mask – 2
An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…
Books Recommended in Books
I mostly read only ebooks since a few years now. A lot of good non-fiction books usually mention a few more good books that the authors found relevant. However, even if you highlight them…
Zomato’s Vertical Slider
Zomato has a really simple but brilliant vertical filter slider. Many sites and apps aren't great when it comes to their filters. And oddly, most who use sliders have horizontal ones. The problem with horizontal…
College Industry Projects
College students and college staff love industry projects. They give students an opportunity to get a feeler of what life after college will be like. Barring any major screw-ups, it is relatively free of the…
Behavioural Law
Classic economics started off factoring psychology and behavioural trends and shortcomings (biases) into economic understanding. However, through the ages, economic concepts and policies were built on the assumption that humans are rational beings. This was…