What if We could Mute Serial-Forwarders on WhatsApp Groups

A recent ‘RattL ’em‘ idea was for Will Cathcart and Matthew Idema at WhatsApp.

Through the lockdown, a lot of people began spending considerable time on WhatsApp. And some, let’s call them ‘serial forwarders’, dump forwards literally like there is no tomorrow.

While it is possible to block or mute individuals and entire groups, currently one cannot mute an individual on a group. Which means either the Admin has to tell them, or remove them. Something that can be difficult and delicate in some groups.

What if WhatsApp had a feature that allows a user to mute specific person(s) in groups? The user who mutes another user on a group is simply not shown messages from that user.

And, both sides win. The serial forwarder gets whatever pleasure they get, and no one has to suffer for it.

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This idea is part of our RattL ’em initiative.
What is RattL ’em?
We are constantly fascinated by companies, products and services.
So, every few days, we send out an email to, or share an idea online, about a random company anywhere in the world that caught our fancy. What we share is either an idea for a new product or service, a concern area to focus on, or a new feature or improvement to their portfolio.
We do it for free. And for fun. And the company that receives it is free to use the idea, with no financial or other obligation toward us. We think of it as our way to be the best at what we do in the field of innovation and design strategy.

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