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Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImprove

Matchbox Design

by Shrutin ShettyJuly 8, 2020July 9, 2020

Matchbox design As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best,…

Design ThinkingDTEverydayHeroesHuman BehaviourIdeationImproveInnovateInspireLife or something like it

Jane Elliott

by Shrutin ShettyJune 8, 2020June 8, 2020

Jane Elliott: image Heard of Jane Elliott?   She's an American schoolteacher and an anti-racism activist. She is especially famous for her truly visionary "Blue Eyes-Brown Eyes" exercise that she conducted in her classroom, 50…

Design ThinkingDTEverydayImproveInnovate

Vertical Stapler

by Shrutin ShettyMay 31, 2020June 1, 2020

Vertical Stapler Image: source Over the years, I've found myself wanting to staple certain paper prototypes in a particular way. The standard stapler would not allow it though. One early need I found for a…

Design ThinkingIdeationImproveInnovateWheels

The ENGESA Mercedes truck

by Shrutin ShettyMay 17, 2020May 22, 2020

I recently saw this video of a ENGESA Mercedes truck. Something obviously very fascinating about it. So I thought I'd attempt to recreate it in some way, using Lego. This is a quick, crude first…

Customer is KingDesign ThinkingHuman BehaviourImprove

Creating and Understanding Customer Feedback

by Shrutin ShettyNovember 7, 2019November 6, 2019

A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Can We Do Better than CSR?

by Shrutin ShettyNovember 5, 2019November 2, 2019

Can We Do Better than CSR? In India, Section 135 and Schedule VII of the Companies Act (2013) relate to corporate social responsibility (CSR). For a few years now, it requires companies clocking over a…

Design ThinkingImproveInnovateWheels

Airbags and the Height of Drivers

by Shrutin ShettyOctober 1, 2019September 30, 2019

Random picture of an old Honda car Airbags and the Height of Drivers About a month ago, Honda introduced a new concept airbag for their vehicles. The challenge for them, was protecting drivers from angular…

Customer is KingDesign ThinkingHuman BehaviourImproveWheels

Will Uber Disrupt Itself?

by Shrutin ShettySeptember 17, 2019January 10, 2022

Will Uber Disrupt Itself? Source: https://pbs.twimg.com/media/DNnnJ0BXkAAiJhv.jpg Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to…

Customer is KingDesign ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Where Do We Go Now?

by Shrutin ShettySeptember 10, 2019September 8, 2019

Where Do We Go Now? Google's AdSense program let's publishers or website owners have relevant ads show up when users visit those sites. Google earns revenues (via their Google Ads - previously AdWords platform) from…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateInspireYoung Minds

My 9 Step Version of the Design Thinking Process

by Shrutin ShettySeptember 3, 2019October 25, 2023

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Choosing Business Opportunity to Avoid Change

by Shrutin ShettyAugust 18, 2019June 13, 2022

Choosing Business Opportunity to Avoid Change As an individual, if you have a habit your core doesn't fully approve of, you'd find a disconnect that you might, either align with, or from time to time…

Design ThinkingHuman BehaviourImprove

Whose Viewpoint?

by Shrutin ShettyAugust 1, 2019August 1, 2019

Whose viewpoint? Consider times when you address people. Be it as entrepreneurs pitching to a banker or equity investor. Or as managers, giving top bosses a review. Or teaching students an odd topic. Or even…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateWheels

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle

by Shrutin ShettyJune 27, 2019April 20, 2021

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle Source: link We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are…

Design ThinkingHuman BehaviourImprove

SHe

by Shrutin ShettyMarch 9, 2019March 9, 2019

SHe Last evening, dad shared links to two tweets with me. Tweets from the UN Women and UNDP Asia-Pacific's accounts. Both tweets were about challenging patriarchal stereotypes this womens' day. One of the tweets wondered…

HeroesHuman BehaviourImproveInspireLife or something like it

Staying Power

by Shrutin ShettyFebruary 19, 2019April 22, 2021

In the years after starting my strategy consulting practice, during one meeting with one of my mentors, he asked me how work was. I said it was good, but had a lot of ups and downs.…

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