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Improve

So what’s your Point?

by Shrutin ShettyMarch 14, 2013December 17, 2016

Back in Engineering, a bunch of us close friends had the habit of asking 'so what's your point?', usually when one of us was sharing details about some important or serious incident with the rest. For…

ImproveLife or something like it

The King of Traumatic Times

by Shrutin ShettyOctober 22, 2012

How Vijay and Siddharth Mallya are handling the whole Kingfisher Airline fiasco is appalling. In a similar situation, way back, Richard Branson sold his first and extremely-close-to-his-heart business, Virgin Records at the insistence of financial institutions, so that…

Improve

Respect Women

by Shrutin ShettyOctober 15, 2012October 10, 2018

Respect Women Is it really that difficult to see, or am I missing something? 19 rapes have taken place in a span of one month in Haryana. I simply cannot wrap my head around the…

ImproveLife or something like it

To Adopt or Not to Adopt

by Shrutin ShettySeptember 25, 2012

State Home Minister R R Patil came up with a brainwave idea to curb crimes against the elderly in the city. His idea is, that every policeman must 'adopt' (take responsibility) of a senior citizen.…

ImproveLife or something like it

Ferraris and Moral Sawaaris

by Shrutin ShettySeptember 18, 2012

This post is long overdue. And it is inspired by a dialog from the Hindi movie 'Ferrari ki Sawaari'. I had wanted to post about it soon after watching the movie when it had released…

ImproveLife or something like itNot So Serious

Big Bizarre

by Shrutin ShettySeptember 13, 2012

I dropped into the Big Bazaar store for a bit last night (not out of choice, if you must know). But I must say, they've really re-done the place, in a good way. Impressive, must…

ImproveLife or something like it

Cartoons Against Cartoons

by Shrutin ShettySeptember 10, 2012

A 27-year-old Amit Katarnaware does not seem to have a problem with corrupt politicians and bureaucrats eating the nation alive, drinking the nation dry. But he does have a problem with a few cartoons that just…

Customer is KingImproveWheels

It Could Have Rained Nanos

by Shrutin ShettyAugust 1, 2012

Sure the Tatas have had their share of tough n' rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the…

Customer is KingImprove

Serves you Right

by Shrutin ShettyJuly 25, 2012

"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it." - Peter Drucker We recently bought a cordless telephone from Croma…

ImproveLife or something like it

Fuel Hike

by Shrutin ShettyMay 23, 2012

It's brilliant how a fuel hike causes such chaos the night before the hike. Kilometre-long lines of people waiting to pack in as much fuel as they possibly can before it gets dearer. And while…

Customer is KingDesign ThinkingImprove

The Seat Next To The Lady

by Shrutin ShettyMarch 27, 2012March 2, 2018

The Seat Next To The Lady Recently, the latest player in the online travel business, Travelyaari.com brought in the option of "block your seat next to a lady" on your next bus journey. Yeah, I…

Customer is KingImproveLife or something like it

Starbucks

by Shrutin ShettyMarch 19, 2012July 16, 2019

The entire buzz in the recent past about Starbucks coming to India reminded me of this question that popped up in my head when I was at a Starbucks at a mall in New Jersey…

Design ThinkingImprove

Far From Perfect

by Shrutin ShettyMarch 18, 2012March 2, 2018

Far From Perfect We recently ordered a table for home. A small and fairly simple design, with a Rosewood coloured Melamine polish coating. However, to make the base stable, the people from the store turned…

ImproveLife or something like it

See Yourself Become The Villain

by Shrutin ShettyFebruary 3, 2012

In the Dark Knight, there's a scene where Harvey Dent says "You either die a hero, or you live long enough to see yourself become the villain". When you first hear it, it sounds like…

Design ThinkingImproveLife or something like it

Forward Pass

by Shrutin ShettyJanuary 13, 2012March 2, 2018

Forward Pass Try this. Say instead of zipping past a car on the opposite side of the road waiting to make a u-turn, slow down (of course, look back first, to make sure you don't cause…

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