What is Design Thinking..
Design Thinking gets talked about a lot. But when I started using it in my innovation and growth strategy consulting practice around 2016, I noticed something: people knew the steps but didn't quite it. So…
Category: Innovate
Paperback format of Think Like an Innovator is Out!
📚 "Think Like an Innovator" is now available in PAPERBACK on major Amazon sites. It will be on Amazon India and Flipkart next week. A little hurdle to do with availability here. It's being handled.…
Book Alert: Think Like an Innovator
IT’S HERE! Stop waiting for innovation to happen. Start designing it with intention. My new book, , is a practical, no-fluff guide to Design Thinking for complex problem solving and creative breakthroughs. Or your Kindle…
Why I Wrote Design the Future: The First of the Books I’ve Had to Write
In 2017, I noticed something troubling. Innovation leaders at some large global organisations were selling 'design thinking-led' services to other companies. They ran workshops. Facilitated sessions. Bagged long-term projects. And charged good money. But when…
My Meal-Time Theory: Can Airline Dining Schedules Fight Jet Lag?
Random thought (or question) on easing travel fatigue and jet lag: For long, transmeridian flights, what if airlines timed their in-flight meals to match the destination city’s time zone? By serving lunch, snacks, or dinner…
Random musings on Lego Pricing and Positioning
I’ve admired Lego since childhood, although I haven’t collected many sets over the years, the most recent being two Technic kits about 7-8 years ago. What holds me back is the plastic. I hope Lego…
Thank Me Later – Link Episodes on OTT Series
For years, I’ve enjoyed sending free, no-strings-attached ideas to companies in various sectors; a practice I called, "RattL ’em"; and subsequently, "…thank me later." Just a small way of contributing to customer-centric innovation and striving…
Sunlight, Pillars, Tatami Mats and Organic Architecture
I have always found the pillar and ceiling design at the Terminal 2 airport in Mumbai (pic) very beautiful. While there are other designs that use sunlight in even better ways, these structures are wow.…
Layered Power Management
Back in the day when batteries in remote controls ran low, they would be working one moment and not the next, right? Apparently though, based on how different remotes are designed and how power is…
The God of Thoughtful Design
When companies create products, focus often tends to be on maximizing perceived value and profitability (within the respective value category). It’s like they are looking outward, being reactive (to competitors), and playing their part in…
The Simple but Brilliantly Designed Bisleri 5L bottle
In our everyday products, there don’t seem to be too many that actually catch your eye for being beautifully and thoughtfully designed. I can hardly think of any. While I am not a fan of…
For a humankind trying to make sh!t happen
As of 2024, it is estimated that some 30–40% of senior citizens globally experience constipation. And while the western commode was developed in the late 16th century, but became widely used only in the 19th…
Inclusive Solutions
In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…
Innovative Products or Solutions
When designing products or solutions, some of us have a tendency to gravitate to the Pareto Principle — we try solving for the bulk. For approximately 80% of the majority. And we feel it is…
Prefer a Plain Product or an Ergonomically Designed One?
Which one’s better, a plain product or an ergonomically designed one? I’m not quite sure, but I think it was Kat Holmes, Chief Design Officer at Salesforce, who mentions an interesting counter-intuitiveness to do with…