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  • Design Thinking | Improve

    Sunset Marmalade

    ByShrutin Shetty March 20, 2018March 19, 2018

    Sunset Marmalade Why are some brands killing the obvious in packaging design? If anything is better than the taste of orange marmalade in the morning, it is the sight of it in the jar. Like a beautiful sunset. With strands of peel as if in suspended animation. However, some leading Indian brands, and probably many…

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  • Human Behaviour | Improve | Life or something like it

    Rate Wisely

    ByShrutin Shetty March 13, 2018March 13, 2018

    Rate Wisely Imagine the simple process of rating a book you’ve just read. Let’s say it is a non-fiction. Perhaps a business or even a self-help kind of book. The normal tendency would be that if it has even an average amount of useful stuff, you’d give it a good rating. Especially if it contained…

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  • Customer is King | Human Behaviour | Improve | Life or something like it

    The Illusion of Ratings and Feedback

    ByShrutin Shetty March 6, 2018April 7, 2018

    The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often, they feel inclined to “reward” us for it. While no one’s complaining about the free stuff or great discounts, are…

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  • Human Behaviour | Life or something like it

    Pigs Rule

    ByShrutin Shetty February 27, 2018March 10, 2018

    Pigs Rule I recently found myself around a humorous discussion around politics at a relatives’ home.A grand aunt asked another relative if they planned on getting into politics. The relative laughingly retorted that for one to be in politics, they must be prepared to hit and to be hit. As an example, he cited a…

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  • Heroes | Human Behaviour | Improve | India | Inspire | Life or something like it

    A Pad Idea!

    ByShrutin Shetty February 20, 2018March 10, 2018

    A Pad Idea! Once upon a time, there was is a man named Arunachalam Muruganantham from Coimbatore in India, who could not bear to see the discomfort and embarrassment that his wife had to go through, just to buy/ wear a sanitary pad / napkin. Risking even his very marriage, Arunachalam’s empathy and resolve lead him…

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  • Uncategorized

    The Tripod of Success – Intention, Emotion and Logic

    ByShrutin Shetty January 30, 2018March 10, 2018

    The tripod for success… Intention, Emotion and Logic. You need logic. Even when faced with a logically impossible hurdle, one can often break it up into its elements, and explore possibilities. Emotion makes you see, and often strive for the seemingly impossible. Too much of emotion though, especially in comparison with logic, can delay failure,…

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  • Human Behaviour | India | Life or something like it | The known unknown

    Actions With and Without a Face

    ByShrutin Shetty January 25, 2018March 10, 2018

    Actions With and Without a Face Even today, you can see people of some races cringe or gasp at the sight of the swastika, the symbol of Hitler’s party. Even though the swastika has much older roots. And Hitler himself, continues to be collectively and strongly hated today, over 72 years after his death. And rightly…

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  • Design Thinking | Entrepreneurs | Ideation | Improve | Innovate | Inspire

    Number Fifty-Four…The Bike with a Bamboo Core

    ByShrutin Shetty January 23, 2018March 10, 2018

    Number Fifty-Four… …The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to see this online a long time ago. I am still in awe of it though. People in Ghana find themselves…

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  • Design Thinking | Ideation | India | Innovate

    A Session on Innovation, Design Thinking & The Future of Work

    ByShrutin Shetty January 21, 2018March 10, 2018

    A Session on Innovation, Design Thinking & The Future of Work Earlier this week, I was invited to conduct a session around ‘Innovation, Design Thinking and the Future of Work’ at the Indian School of Management & Entrepreneurship, for a batch of about 170 grad students from Vaze College. The most enjoyable session I’ve had so…

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  • Customer is King | Design Thinking | DTEveryday | Human Behaviour | Improve | India

    Design Thinking – Shelters for the Homeless

    ByShrutin Shetty January 9, 2018January 17, 2020

    Design Thinking – Shelters for the Homeless [3.5 minute read] Here’s the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about taps at home, and why house helps might be wasting water. If you missed that, here’s the link. Now, in…

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