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  • Customer is King | Design Thinking | Improve

    Function, Form, and Overripe Apples

    ByShrutin Shetty January 16, 2017January 16, 2017

    Image: source Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable innovation, and startup agility. The brand continues to enjoy a stronger following than even some religious cults. The iPhone surely…

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  • Design Thinking

    Design Thinking Basics – 1

    ByShrutin Shetty January 3, 2017January 20, 2017

    In his book ‘Change by Design’,  Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. And what is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help…

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  • Design Thinking | Human Behaviour | Improve

    Do Traffic Light Colours Need a Re-look?

    ByShrutin Shetty January 1, 2017January 3, 2017

    We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look? Colour blindness has been known to affect about 1 in 12 men and 1 in 200 women the world over. That translates to…

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  • India | Management Mumblings

    Did Tata Know in 2012 that Mistry Was Not The Best Fit?

    ByShrutin Shetty November 3, 2016November 2, 2016

    Source: link The aftermath of ousting of Tata Group Chairman, Cyrus Mistry was probably not what the Tata Group, or Mr. Ratan Tata would have anticipated. Then again, could there have been sufficient signs even as Mr. Tata was looking for the next Chairman for the group many years ago? A little short of 4 years ago, the challenging task…

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  • Improve | India | Life or something like it | The known unknown

    Primum Non Nocere

    ByShrutin Shetty October 27, 2016

    Image: source It is believed that either Hippocrates, considered as the father of medicine, or one of his pupils wrote what is popularly known as the Hippocratic Oath, a solemn oath known to be taken by people in the medical profession, doctors in particular at least. The medical profession was long considered the noblest, with doctors…

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  • Entrepreneurs | Improve | India | Inspire

    We’re Ready. So Why Not Be Bold and Aim High?

    ByShrutin Shetty October 4, 2016January 17, 2017

    Two decades ago, it used to take quite a while before global technology and content was even commonly talked about in India. Much longer before it was accessible or affordable to us. Today, India is home to numerous foreign manufacturing plants that cater to global demand. It is also home to several global R&D facilities….

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  • Ideation

    An Ideation Session at SIMSR

    ByShrutin Shetty September 7, 2016March 5, 2018

    An Ideation Session at SIMSR The crack team at K. J. Somaiya Institute of Management Studies & Research (SIMSR) that made it happen… The 80+ exceptional minds that came up with some surprisingly amazing ideas… A point about how aggregators must ensure sufficient value-add to become profitable faster, and continue to stay relevant to customers… If they…

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  • Human Behaviour | Improve | India | Life or something like it | The known unknown

    Do You Like Your News Well Done, or Rare?

    ByShrutin Shetty September 4, 2016September 3, 2016

    Image: source A few years ago, my dad had pointed out how refreshing it was to hear All India Radio. All India Radio is India’s national, public news radio station. He said it was a welcome change to listen to just the raw news, especially after years of private news channels on TV. It made sense…

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  • Entrepreneurs | Human Behaviour | Improve

    Why Are Americans consistently more Innovative and Entrepreneurial?

    ByShrutin Shetty August 20, 2016September 9, 2020

    “What makes America so much more entrepreneurial and innovative than India?” That question has been in my head for many years now. Obvious recent contributions including Facebook, Tesla, and the immortal giants, Google, Amazon and Apple come first to mind. But the world we live in stands witness to enduring American inventions – the airplane, credit card, transistor, laser, the computer and…

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  • Human Behaviour | India | Life or something like it | The known unknown

    Let Our Work Drive Our Energy

    ByShrutin Shetty August 8, 2016August 20, 2022

    Let Our Work Drive Our Energy There is so much we can learn from the views, experiences and beliefs of others; especially if our own values have strong roots in light of the learning of others. Events, trends and incidents across the country, over the decades, have consistently sent us conflicting signals. Be it the…

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  • Human Behaviour | India | Life or something like it

    Why Indians Need Real Idols, not pretentious ones

    ByShrutin Shetty July 21, 2016March 4, 2018

    Why Indians Need Real Idols, not pretentious ones The pretentiousness and shallowness of many Indians can be really overwhelming. sultan may have been a great movie, but I won’t know because I won’t be watching it. Not in theatres, or on TV subsequently, for obvious reasons. It’s not the movie I’m against, but the encouragement…

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  • Human Behaviour

    The Unconscious Equalizer

    ByShrutin Shetty July 15, 2016July 15, 2016

    Image: source Human behavior, never ceases to confuse. Or amaze. We have had a maid coming for over two decades to do the dishes and mop the floor. And ever since I can remember, she has had the habit of leaving the water running on full flow while washing utensils. Every time a vessel was…

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  • Tejas: A Fighter Plane 33 Years In the Making
    Improve | Inspire | Wings

    Tejas: A Fighter Plane 33 Years In the Making

    ByShrutin Shetty July 4, 2016July 4, 2016

    In the early 1980s, there was a plan to build India’s first fighter aircraft, under the Light Combat Aircraft (LCA) program. After innumerous technological and process roadblocks, and possibly governmental delays, the LCA,  named Tejas (‘radiant’), was inducted into the Indian Air Force a few days ago. Being in love with fighter planes since I was…

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  • Improve

    Step Up – Escalators Are Dangerous

    ByShrutin Shetty July 3, 2016July 3, 2016

    Escalators at the Copenhagen Metro Most of us have used escalators at malls, in office buildings and at airports. And we have surely seen that nervous person standing at one end of it, caught in a mental conflict of whether to step on it or not. While some of us have been mildly amused by that person, their…

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  • Improve | Inspire | Life or something like it

    The Clock of Life is Wound but Once

    ByShrutin Shetty May 28, 2016November 1, 2019

    The Clock of Life is Wound but Once Here’s an evergreen classic that makes its rounds about once a year or so, by way of email forwards or social media posts. But unlike many others, this one never ceases to inspire. ——————————– Two Stories BOTH TRUE!! STORY NUMBER ONE Many years ago, Al Capone virtually owned…

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