Do Traffic Light Colours Need a Re-look?
We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look?

We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look?

Image: source It is believed that either Hippocrates, considered as the father of medicine, or one of his pupils wrote what is popularly known as the Hippocratic Oath, a solemn oath known to be taken by people in the medical profession, doctors in particular at least. The medical profession was long considered the noblest, with doctors…
Fierce Competition A lot of companies face problems from time to time. Let’s focus on problems that are controllable, i.e., outside of those to do with a declining economy, financial meltdowns, etc. In such situations, many business leaders have had to address shareholder concerns. And many of them justify the situation as ‘witnessing fierce competition’,…
The pros and “Cons” of Storytelling! Storytelling. Steve Jobs wasn’t the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form. And he wasn’t the first to capture customer personalities, traits and passions in their marketing and communication, instead of just…
Every product team has a mental image of their user. The problem is that this image tends to be assembled from existing data; who are currently buying, what they currently do, what they currently say they need. That is a reasonable starting point. However, it becomes a dangerous one the moment the team mistakes it…
Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India. Where the population, combined with the general lack of regard for other’s personal space can be quite a challenge. Growing up, I…
Image: source Human behavior, never ceases to confuse. Or amaze. We have had a maid coming for over two decades to do the dishes and mop the floor. And ever since I can remember, she has had the habit of leaving the water running on full flow while washing utensils. Every time a vessel was…