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Customer is KingDesign ThinkingIdeationInnovate

Why I Wrote Design the Future: The First of the Books I’ve Had to Write

by Shrutin ShettyDecember 15, 2025

In 2017, I noticed something troubling. Innovation leaders at some large global organisations were selling 'design thinking-led' services to other companies. They ran workshops. Facilitated sessions. Bagged long-term projects. And charged good money. But when…

Human BehaviourLife or something like itReviews

A Reader’s Review that Addresses a Writer’s Wish

by Shrutin ShettyMarch 10, 2024

The overarching theme for my recent book, 'Main Batata Hoon' is not quite as simple as the stories in it are. So it would take me a minute to give an overview to anyone who…

Human BehaviourIndiaLife or something like itThe known unknown

The Invisible Emotional Tug-of-war between Indian Parents with Kids abroad

by Shrutin ShettyMarch 5, 2024

Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book 'Main Batata Hoon'. The thing is though, once you start…

Human BehaviourImproveInnovateInspireLife or something like itThe known unknown

My Second Book – Main Batata Hoon

by Shrutin ShettyFebruary 19, 2024February 19, 2024

My recently published book, 'Main Batata Hoon', is now available in paperback and Kindle formats on most if not all regional Amazon sites around the world. An aunt was so amused with the title, she…

Human BehaviourImprove

Struggling with To-Do Lists and Staying Productive?

by Shrutin ShettyJanuary 12, 2022January 24, 2022

A lot of us struggle with staying productive. Especially so in these times of lockdown and uncertainties. And also when you are focusing on larger goals that don't really offer much daily satisfaction of accomplishment.…

Human BehaviourLife or something like it

Wonder Why so many Americans are wary of Vaccines

by Shrutin ShettyOctober 14, 2021October 14, 2021

Photo by Maksim Goncharenok from Pexels   In the past, US Anti-vaxxer protests have not gone unnoticed by the world. And while it was surprising then, anyone who was curious enough to dig a bit…

A Poem for Design the Future
Design ThinkingHuman BehaviourIndiaInspire

A Poem for Design the Future

by Shrutin ShettyJanuary 3, 2019January 8, 2019

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future. The poem itself is more priceless…

Human BehaviourImproveLife or something like it

Rate Wisely

by Shrutin ShettyMarch 13, 2018March 13, 2018

Rate Wisely Imagine the simple process of rating a book you've just read. Let's say it is a non-fiction. Perhaps a business or even a self-help kind of book. The normal tendency would be that…

Design ThinkingEntrepreneurs

Be Your Best Judge

by Shrutin ShettyJuly 27, 2010March 10, 2018

Be Your Best Judge This is a small extract from Michael E. Gerber's 'Awakening the Entrepreneur Within'. Michael Gerber is the bestselling author of The E-Myth Revisited, E-Myth Mastery. He says "Unfortunately, most businesses don’t…

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