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Customer is KingHuman BehaviourIndiaLife or something like itManagement Mumblings

The Funny Route Life Insurance Companies in India chose to Bridge the Gap in Insurance Cover

by Shrutin ShettyJune 10, 2025June 11, 2025

Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one…

Customer is KingHuman BehaviourImproveIndia

Customer Feedback, Ratings and Reviews

by Shrutin ShettyJune 29, 2024

Here in India, we citizens as consumers don't quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore,…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Video Shorts – Discontinued Products Section

by Shrutin ShettyOctober 13, 2022October 13, 2022

A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts

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My Book on Design Thinking titled ‘Design the Future’

by Shrutin ShettyNovember 12, 2018November 12, 2018

Design the Future Hi! As some of you might already know, my book on design thinking, titled 'Design the Future' is out! Despite design thinking being several decades old, we are seeing increasing relevance in…

Customer is KingDesign ThinkingHuman BehaviourImproveVenture Capital

What’s Your Profession? Did You Bring More Soldiers?

by Shrutin ShettyMarch 27, 2018March 27, 2018

What's Your Profession? Did You Bring More Soldiers? In 1970s, according to the TV series Mindhunter at least, the FBI was filled with accountants & lawyers instead of more relevant experts in areas that mattered.…

Customer is KingDesign ThinkingIdeationImproveInnovate

What the Customer Wants

by Shrutin ShettySeptember 26, 2017March 10, 2018

What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…

Customer is KingImproveManagement Mumblings

The Up Side of Consulting

by Shrutin ShettyMay 16, 2014March 10, 2018

The Up Side of Consulting Here's a post I had drafted for submitting as a resource to MosaicHub, in response to their call to members for 'the Top 5 things businesses need to know about your area…

Customer is KingImprove

Serves you Right

by Shrutin ShettyJuly 25, 2012

"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it." - Peter Drucker We recently bought a cordless telephone from Croma…

Customer is KingLife or something like it

Business – whenever, wherever

by Shrutin ShettyJuly 2, 2012

If you got to start your business, you can't always wait for real estate prices to be right. Sometimes, you just start..Wherever.! (Saw this on some random inner road on the outskirts of Pune) For…

Customer is KingImproveLife or something like it

Layers of BS

by Shrutin ShettyDecember 5, 2011

Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build…

Customer is KingDesign ThinkingHuman BehaviourImprove

We Deliver.!

by Shrutin ShettyJune 24, 2011March 2, 2018

We Deliver.! Several years back, I used to work in the ever so famous BPO (Business Process Outsourcing) Industry in one of India’s IT hotbeds, Bangalore. My job involved providing technical assistance to North American…

Not So SeriousVenture Capital

Funny Side Up

by Shrutin ShettySeptember 8, 2010March 10, 2018

Funny Side Up All those moments that left you speechless… (No, not like when you saw Claudia Lynx or  Mila Kunis on TV). More like the dumbfounded speechless. I was just thinking about it today,…

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