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My 9 Step Version of the Design Thinking Process

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but I also wanted to share it here for those interested. The five-step Stanford design thinking process is arguably the most…

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Common Problems Startups Face – A design thinking outlook

Common problems startups face – A Design thinking outlook I have been directly associated with startups since 2006. That’s when I started my career as a member of a venture capital investment team. All the way to my recent years consulting them and young businesses, I have heard a multitude of problems that startups face….

Context
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Context

One of the fundamental ingredients of an impactful innovation or successful design thinking exercise, is empathy. The ability to understand and share the feelings of another. Often, in our enthusiasm to create something someone (a customer segment, employees, or even society), or to solve a problem for them, we tend to knowingly or unknowingly speed…

A Poem for Design the Future
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A Poem for Design the Future

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future. The poem itself is more priceless to me than the book. Really humbling. Here it is. Design the Future, what does it portend What does it…

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Upbringing

Upbringing Here’s a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often. You know how curious for information kids are. And parents often ask them to say or sing something they have learnt, in front of family or in…

My Book on Design Thinking titled ‘Design the Future’

Design the Future Hi! As some of you might already know, my book on design thinking, titled ‘Design the Future’ is out! Despite design thinking being several decades old, we are seeing increasing relevance in its application in our fast-paced lives today. I’ve read incredible books on the subject in the years I’ve been practicing…

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Gucci’s Packaging – Not so Gucci

Gucci’s Packaging – Not so Gucci I recently conducted an interactive session on Design Thinking at a leading investment bank. It might be easy to assume that applications of design thinking at an investment bank are limited. It is quite the opposite though. And the applicable scope of design thinking just seems to grow bigger…

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Why Design Thinking is Here to Stay

Why Design Thinking is Here to Stay A close friend recently shared this article titled ‘Why Design Thinking will fail’, written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some of us friends, there was were points of disagreement on the article. Jeffrey does seem to have a good understanding…