Product Miniatures improve Shopper Experience
Product miniatures
A Reader’s Review that Addresses a Writer’s Wish
The overarching theme for my recent book, ‘Main Batata Hoon‘ is not quite as simple as the stories in it are. So it would take me a minute to give an overview to anyone who asks. And that was because I would be looking at it from its underlying behavioural foundations, and as a writer….
Video Shorts – Discontinued Products Section
A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts
The Illusion of Ratings and Feedback
The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often, they feel inclined to “reward” us for it. While no one’s complaining about the free stuff or great discounts, are…
Design Thinking: What a Patient Wants
Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years now, I often get asked what it is about. And for examples of its applications. For starters, design thinking is…
Recruiting in The Future
Image: source Recruiting in The Future For the longest time, there were distinct industries, and reasonably well defined job roles. And of course, an education system that did a brilliant batch-processing job of creating products people, that fit those roles. However, as people grew smarter, some of them worked hard to revamp the education system. They have been…
We Deliver.!
We Deliver.! Several years back, I used to work in the ever so famous BPO (Business Process Outsourcing) Industry in one of India’s IT hotbeds, Bangalore. My job involved providing technical assistance to North American customers of our pretty impressive all-in-one printer range. There was a time I wondered if the monotony could leave me…