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Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

The Feature That Made It Worse

by Shrutin ShettyApril 6, 2026March 20, 2026

There is a quiet assumption embedded in most product roadmaps: that more capability means more value. It sounds reasonable. It rarely survives contact with actual users. Service Focus: In 2018, Snapchat redesigned its app with…

Customer is KingImprove

Why Can’t We Search for Product Web Links on Ecommerce or DTC Brand sites and apps?

by Shrutin ShettyApril 21, 2025April 19, 2025

A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Video Shorts – Discontinued Products Section

by Shrutin ShettyOctober 13, 2022October 13, 2022

A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if the Comments Section on Social Media had a Search Feature?

by Shrutin ShettyJanuary 7, 2022

Image: source Say you create a post on social media, and friends or acquaintances comment on it over the next few days or weeks. Now, sometimes it gets tricky if the comments function is basic.…

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