The pros and “Cons” of Storytelling! Storytelling. Steve Jobs wasn’t the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form. And he wasn’t the first to capture customer personalities, traits and passions in their marketing and communication, instead of just…
Why Design Thinking is Here to Stay A close friend recently shared this article titled ‘Why Design Thinking will fail’, written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some of us friends, there was were points of disagreement on the article. Jeffrey does seem to have a good understanding…
Sewage Popsicles Some Taiwanese art students recently created ice popsicles made purely out of sewage water. And the 100 varieties they showcased, reflects exactly how clean we’ve made our water bodies. With all due credit for their noble effort to send a strong message across, globally, here’s what I don’t understand. While humans stay dangerously…
Are you Sold to the Idea? Here’s a first post under a new category called ‘Management Mumblings’. I recently addressed and interacted with about 70 really smart MBA students, with whom I was sharing experiences from my corporate career, and about starting up and growing, with the objective of encouraging entrepreneurship. In comparison, I’ve always found it easier to interact with people from industry,…
Sell Blankets to Eskimos This post requires you to think a bit. Might be difficult on a Friday night, but do give it a thought over the weekend. We all know how challenging the life of a salesperson can be. Unrealistic sales targets, unwelcoming prospective customers, unending follow-up calls and meetings. And then demoralizing posters outside offices and the crushing…