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Tweaking User Experience – What more in the name of Novelty?

by Shrutin ShettyJune 30, 2025July 6, 2025

“If it ain’t broke, don’t fix it” is one of those timeless pieces of advice that gets overlooked far too often, particularly in the world of product and service design. Over months and years, you…

Customer is KingDesign ThinkingInnovateRattL-em

Thank Me Later – Link Episodes on OTT Series

by Shrutin ShettyMay 20, 2025

For years, I’ve enjoyed sending free, no-strings-attached ideas to companies in various sectors; a practice I called, "RattL ’em"; and subsequently, "…thank me later." Just a small way of contributing to customer-centric innovation and striving…

Customer is KingDesign ThinkingHuman BehaviourImprove

Netflix on How Small Features go a Long Way

by Shrutin ShettyNovember 28, 2024November 28, 2024

Netflix does something admirable with its listing thumbnails. it toggles the image thumbnails of many of its movie and series listings, and also the hover preview clips, from one of 2-3 different ones. While it…

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