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Customer is KingDesign ThinkingImprove

In Search of a Better Chopping Board

by Shrutin ShettyMarch 8, 2022March 8, 2022

Researching chopping board designs... ..in the search for a better one.

Customer is KingDesign ThinkingImprove

In Search or a Better Chair

by Shrutin ShettyMarch 8, 2022March 8, 2022

Researching chair designs... ..in the search for a better one.  

Design ThinkingHuman BehaviourImproveIndiaWheels

Life is a Highway

by Shrutin ShettyFebruary 21, 2021February 24, 2021

India - More highways or Better National & Public Transport?   This is an email I had sent to our Minister for Road Transport & Highways in January this year. Of course I am still…

Design ThinkingHeroesInnovate

Carlsberg – Boldly Beer’ing Global Burdens

by Shrutin ShettyOctober 24, 2019October 24, 2019

Beer'ing Global Burdens Consider the amount of plastic we use in our lives. Getting rid of a lot of it seems like quite a challenge, considering how dependent we and businesses have become on it.…

Goby the Fish
Design ThinkingHuman BehaviourImproveInnovateLife or something like it

Goby the Fish

by Shrutin ShettyFebruary 7, 2019February 14, 2019

I recently came across an article about an initiative to create awareness about marine pollution. Some folks living close to a beach (can't seem to find the beach's location), created a giant, transparent fish. Made…

Recent Posts

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