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My Writing Journey so Far

by Shrutin ShettyDecember 23, 2025

It’s easy to look at a finished book and forget the chaos it came from. Recently when rummaging through an old box of papers, I found this (top left, circular diagram thing). That was from…

Improve

Dry Ice in Food Deliveries

by Shrutin ShettyDecember 5, 2024November 28, 2024

When a regular business operation comes across something new, could be a new ingredient, a new brand of ingredient, a new brand or type of packaging, and so on, it must try to do some…

Human BehaviourIdeationImprove

Fundamental Hurdles to Innovation and Improvements

by Shrutin ShettyNovember 27, 2024November 27, 2024

Transforming good product idea or even logical process ideas into actionable strategy can feel like climbing a mountain for corporate teams — exciting yet daunting. What I find fascinating is that despite clear processes and…

Customer is KingDesign ThinkingHuman BehaviourImprove

Creating and Understanding Customer Feedback

by Shrutin ShettyNovember 7, 2019November 6, 2019

A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateInspireYoung Minds

My 9 Step Version of the Design Thinking Process

by Shrutin ShettySeptember 3, 2019October 25, 2023

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Why Design Thinking is Here to Stay

by Shrutin ShettyApril 8, 2018May 1, 2018

Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…

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  • My Writing Journey so Far December 23, 2025

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