Tag: WhatsApp

What if We could Mute Serial-Forwarders on WhatsApp Groups

A recent ‘RattL ’em‘ idea was for Will Cathcart and Matthew Idema at WhatsApp.

Through the lockdown, a lot of people began spending considerable time on WhatsApp. And some, let’s call them ‘serial forwarders’, dump forwards literally like there is no tomorrow.

While it is possible to block or mute individuals and entire groups, currently one cannot mute an individual on a group. Which means either the Admin has to tell them, or remove them. Something that can be difficult and delicate in some groups.

What if WhatsApp had a feature that allows a user to mute specific person(s) in groups? The user who mutes another user on a group is simply not shown messages from that user.

And, both sides win. The serial forwarder gets whatever pleasure they get, and no one has to suffer for it.

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This idea is part of our RattL ’em initiative.
What is RattL ’em?
We are constantly fascinated by companies, products and services.
So, every few days, we send out an email to, or share an idea online, about a random company anywhere in the world that caught our fancy. What we share is either an idea for a new product or service, a concern area to focus on, or a new feature or improvement to their portfolio.
We do it for free. And for fun. And the company that receives it is free to use the idea, with no financial or other obligation toward us. We think of it as our way to be the best at what we do in the field of innovation and design strategy.

The Superior Sex

The Superior Sex

The timing of this post, right after the so-called ‘Women’s day’ is purely coincidental.

For one, I don’t even know what ‘Women’s day’ is supposed to mean. If we ‘full-of-ourselves-men’ don’t have a ‘men’s day’, then except for commercial businesses to make a killing, I don’t get it.

Now, back to the post. I’m going to risk my neck here by stating that, usually (usually, not always!) men tend to be more savvy with machines, electronics and mobile phones, as compared to women. Agree with me on that? Now, I’m not trying to belittle women in any way. But maybe women are very specific about what they want, and they focus on the essentials. They understand those areas about machines or gadgets, without bothering much about ‘what else’ a machine is capable of doing. We men on the other hand, curious as ever, go to great lengths, often breaking and fixing gadgets, just to get answers to ‘why’ or ‘why not’. I have noticed that with things ranging from cars to computers to mobile phones, and so on.

Long story short, there’s something amazing I’ve observed. I’m not sure if it’s a local phenomenon, though I doubt it is. And that is, that despite men being more curious about gadgets, especially in their younger years, sometimes tend to grapple, often disinterestedly, at a later stage in life, with technology. Their wives on the other hand, tend to become more alert and grasp new technology better as they get older. Older men boldly declare cluelessness on the word go. And several older women put in the extra effort to pace up with technology. It could be to serve a bigger purpose, like wanting to FaceTime or Skype with their children away at college, or stay in touch with friends or relatives on WhatsApp for that matter. I find that to be a really impressive trait that I’ve noticed in a lot of older women. Aren’t women way smarter then?

And I don’t think the best operations professionals could organize and schedule processes better than the average homemaker can. If you knew the number of factors they simultaneously keep track of, while making a seamless and hassle-free environment possible for family members, it’s almost unbelievable.

I say let’s march all the housewives to run our industries, and they’ll revive businesses and economies long before you and I can figure our way around the kitchen.

So I think we blokes should have one day as ‘men’s day’, and let women have the remaining days. They definitely deserve it.

insight

Insight by Helenka

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