PayTM’s UI

PayTM’s user interface

PayTM‘s web user interface (not sure about the mobile app), can be a little misleading.

We as users, are almost completely programmed to click the ‘Accept Terms’ checkbox on any application. Especially on a known one where we are almost at the end of an action or purchase.

Then, it seems cunning of PayTM to put this so close to the ‘Proceed to Pay’ option. We are ordinarily inclined to click accept on a ‘Terms and Conditions’ checkbox across websites.

Here, trying different purchase options, as I came to this page, the offer given in what seems like a ‘T&C’ checkbox was different. But since we pay so little attention to actual ‘T&C’ checkboxes, we could very easily select this one, only to have the price of that instantly added to your total.

Depending on the total value in your cart, you might even not realize the addition of a few hundred more bucks to the total. And before you know it, PayTM has managed to secretly sell you something by way of a sneaky design tactic.

PayATTENTION ! Don’t let brands that should be becoming increasingly responsible with growth, fool you.

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