Heel Rollers – Not a great Design
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Given my growing interest in behavioural science and behavioural economics, when there was quite some news about the replication crisis in the field, it got me wondering if there might be a better way to undertake studies so that they remain relevant, if not replicable. The thought was triggered by a random interaction in the…
I recently came across an article about an initiative to create awareness about marine pollution. Some folks living close to a beach (can’t seem to find the beach’s location), created a giant, transparent fish. Made of mesh and barbed wire, it had a signboard which read, ‘Goby loves plastic, please feed him.’ It made for…
There is something quietly telling about how modern songs are put together. The average English song repeats its central hook three to four times. More recently though, that number seems to have crept up to ten, fifteen, sometimes twenty. This isn’t just a modern creative trend. It exploits a behavioural principle called mere-exposure effect. The…
In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative and inclusive solution; another example came to mind from many years ago. Around 2015–16, I was tasked with identifying affordable…
Pic: source As our attention spans go from low to almost non-existent in an increasingly noisy world, I get especially wary whenever I need to read a verbose report. Especially ones with unusually large paragraphs. You know it might be important, but just the way it is structured makes it very difficult to read to…
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When we barely understand fellow humans, do you think AI will?
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