Heel Rollers – Not a great Design
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Two decades ago, it used to take quite a while before global technology and content was even commonly talked about in India. Much longer before it was accessible or affordable to us. Today, India is home to numerous foreign manufacturing plants that cater to global demand. It is also home to several global R&D facilities….
What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn’t know what he/she wants until we show them (remember ol Steve Jobs?) A bulk of the views I’ve come across so far lie on the side of…
As much as I love mental models, most of us barely use them, or even know we’re using them. What is a mental model. Simply put, it’s our perspective of how something is or works, or should be or should work. Speaking of, you might wonder, as I did, if a mental model is just…
A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in the search bar and locate the product. Imagine a scenario where, you are on your phone browser searching for a…
Question the Question Here’s a thought.. And I welcome your thoughts in return.. Back when I was in the ninth standard/grade in school, while I wasn’t too bright in studies. With the exception of Math and Physics. In those two, I was competing for between the 6th and 9th position in class. They weren’t subjects I had to…
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