Learning
After graduating, or post-graduating (if that’s a term), most of us approach learning as a sort of inconvenience that must be suffered or ensured. Either as something your employer mandates to qualify for a promotion,…
Author: Shrutin Shetty
Time and Price in B2C businesses
Time and Price form interesting aspects of current B2C businesses. Uber for instance, has its routes generally optimized for speed (recommends a shorter route even if it is more expensive). Ola, on the other hand,…
Gravity and Angle of Approach
Two of my many favourite topics around design, and these are terms I use, are ‘Gravity’ and ‘Angle of Approach’ (AoA). Gravity, is not to be confused with layouts and reading gravity. And AoA is…
For a humankind trying to make sh!t happen
As of 2024, it is estimated that some 30–40% of senior citizens globally experience constipation. And while the western commode was developed in the late 16th century, but became widely used only in the 19th…
Same Same but Different
A few years ago, I was advising a consumer tech company, and two of a bunch of things I was working on, was conceptualizing the search function and recommendation engine for the tech team to…
Inclusive Solutions
In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…
Innovative Products or Solutions
When designing products or solutions, some of us have a tendency to gravitate to the Pareto Principle — we try solving for the bulk. For approximately 80% of the majority. And we feel it is…
What if You Ignored Analytics for a Second?
Analytics are now woven into our online social lives. We are constantly checking follower counts, likes, comments, and shares. A few years ago, I was right there with everyone, obsessing over metrics from Twitter, to…
Avoiding the Known
Yesterday, I mentioned an odd human behaviour in some (most likely most) of us where we consciously add great movies or series to our favourite streaming service watchlist; only to almost always pick something completely…
Prefer a Plain Product or an Ergonomically Designed One?
Which one’s better, a plain product or an ergonomically designed one? I’m not quite sure, but I think it was Kat Holmes, Chief Design Officer at Salesforce, who mentions an interesting counter-intuitiveness to do with…
Car Variants at Showrooms
I was recently at a few car showrooms, just browsing.. And I noticed something. Many of the popular brands tend to keep a higher or top end variant of different models on display. And interestingly,…
Netflix on How Small Features go a Long Way
Netflix does something admirable with its listing thumbnails. it toggles the image thumbnails of many of its movie and series listings, and also the hover preview clips, from one of 2-3 different ones. While it…
New Starbucks CEO Brian Niccol’s goals – Sensible?
Here's something I had posted on LinkedIn about 3 weeks ago, following new Starbucks CEO Brian Noccol's first earnings call and some major decisions taken. On the call, Niccol's said one of the goals for…
Service Platform Discounts
Who doesn’t love a good deal when shopping online? From eCommerce to flight bookings and food delivery, discounts are everywhere. Beyond price cuts on products, many platforms offer unique promotions — like specific restaurant deals…