Author: Shrutin N Shetty

Dr Jagadish Rai – A Hero who stood between us and the virus

 
Dr. Jagadish Rai
 
My friend’s father, Dr. Jagadish Rai, a 70-year old obstetrician and general practitioner passed away recently.
 
Despite an underlying leukemia, and obviously not officially assigned to Covid duty due to his age and medical condition, he saw patients through the lockdown, many of whom were Covid positive.
 
Given his keenness to help his patients, he followed several safety measures – restricted social contact, even isolated himself at home, apart from taking the necessary regular precautions.
 
Unfortunately, he contracted Covid from a 28-year old patient (who came to him coughing blood, and who passed away within a day of testing positive). And despite contracting Covid and being hospitalized, in the days leading up to Dr. Rai’s death, he continued attending to patients on call until he got too breathless to be able to.
 
For an unknown virus that has kept even far younger and healthier doctors away from the risk if they had that choice, Dr. Rai is from a rare breed of bravehearts whose sense of purpose and duty was far bigger than the virus, bigger than our collective fears, and bigger than our collective carelessness.
 
So the next time any of you are stupid enough to think it’s okay to step outside without a mask, or remove the mask while in public, whether for a picture or to talk; think of Dr. Rai.
 
Selfless people like him sacrificed their lives to save us from health issues and the virus; not so that we could be stupid enough to knowingly run toward the virus despite such a great sacrifice.
 
Read about him here.

Towards a Better Mask – 1

An internal project under Rattl has been to try create a better mask for the (Covid) times.

While it is possible we fail to actually create an ideal one, the exercise so far has been a learning one.

Some basic criteria considered:

  • protection against the virus (> handkerchiefs and cloth masks, at least)
  • affordability (pointless if a solution for a global problem is not affordable by everyone)
  • breathable (one reason a lot of people wear it on their chins, etc., is because many masks aren’t exactly easy to breathe in for more than a few minutes)
  • address the gaps on the sides of the nose that are not adequately covered by masks without the nose wire/pin

Good to have features:

  • transparent (at least around the mouth), to enable quality interactions
  • good circulation (ideally explicit unidirectional channels for inhaling and exhaling

Will share any findings or updates as and when I get to work on it.

To start with, these were some initial sketches. Faces 3 & 5 were a quick rough digital trace from an image.

Some advantages of a full-face mask are:

  • less strain of elastic bands on the ears
  • an ignored aspect – the relatively more ‘breathing room’ inside the mask, while being better shielded

Next post Towards a Better Mask – 2

Books Recommended in Books

I mostly read only ebooks since a few years now.
 
A lot of good non-fiction books usually mention a few more good books that the authors found relevant. However, even if you highlight them as you read, it is tough to find the names later on. Especially if you didn’t make a note of them. You’d have to go through the book or highlights to find those names again. Before you forget.
 
What if authors did one of the following:
  • Used a common phrase each time they referred to or recommended a book in their book. Something like ‘XYZ, a book written by ABC’
  • Or separately list out the books at the end of the book
The latter would help both physical books and ebooks. The first would help search for the specific phrase (“a book written by”) in the ebook, thus turning up results of all the books mentioned in it
 
Now all that needs to be done is suggest this to authors, and to remember it myself if I ever get to writing another book.
Pic source: link

Invade for Better Climate

Random musings.
 
Every once in a while, mom would pester me to explore opportunities abroad. Canada in particular for some reason.
 
And between my love for an imaginary idea called ‘India’, familiarity and wanting to do something in the country I was born in, among reasons not to look for opportunities especially in Canada or the US, was the weather. The American summer holidays, working out for the summer body, etc., etc., gave me the impression that people there merely just exist and go about 9-10 months in anticipation of the 2 months of life and warm weather.
 
And we have that here, at least in Bombay all year round. Apart from the monsoons that is. And the few days or weeks of light chill that is our equivalent of hell freezing over. 🤣
 
If you were to randomly consider invasions in the past few hundred years, I wonder if crappy weather might have been a big reason for people to invade other countries in the hope of better weather.
The Brits, the Mongols, the Chinese, the Japs, the Russians.
 
Those invaded or attacked: South America, India, Australia, Africa.
 
And why didn’t the other countries in the north invade others, you might ask? Maybe because they didn’t have the means or the inclination? So they more likely found simpler ways to co-exist…for 9-10 months in anticipation of the 2 months of life and warm weather? 😉

Zomato’s Vertical Slider

Zomato has a really simple but brilliant vertical filter slider.
Many sites and apps aren’t great when it comes to their filters. And oddly, most who use sliders have horizontal ones.

The problem with horizontal sliders on mobile apps, is that we are usually using our phones with one hand. And horizontal slider options are a strain on the thumb. Vertical sliders are simply easier to use. It’s odd how most other apps still use horizontal sliders.

Might not be long before others copy it; but nice work, Zomato!

 

 

 

 

 

 

 

 

 

 

 

 

 

#VerticalSlider #Design #UX #UI #app #slider #userexperience

College Industry Projects

College students and college staff love industry projects. They give students an opportunity to get a feeler of what life after college will be like. Barring any major screw-ups, it is relatively free of the accountability pressures that full-time employees experience. And if there’s a stipend involved, what’s better than that, right?

Consider this…College ecosystems are increasingly focused on industry. And obviously so. But given a choice, every subject project would be an industry project. Top that with b-school obsessions with finishing school type skills to ace interviews. My own MBA program that I’m not too proud of, involved mostly visiting faculty who were really good at what they did, but for many of them, the concept of teaching was something like this… Early in the sem, they’d create ‘x’ number of groups out of our class. Then they’d take the syllabus, chop it up into ‘x’ topics. Each group would present a topic during each lecture. Convenient, right? A more relevant phrase that always comes to mind is, ‘the blind leading the blind.’

So for the heck of it, if we were to plot this trend of live projects forward, colleges themselves would become redundant. Since education exists online in far more affordable, consumable and convenient forms.

So is there something that can be taught at colleges that is tough to learn elsewhere?

I’d say values. Principles. Ethics. Interdependence. Servant leadership. Etc.

My concern with live projects early in a student’s college life is that their entire concept of industry work life gets influenced or shaped by their live projects. And if their value foundations aren’t strong enough, we get the kind of mess a lot of leading business schools (think ‘bar-word’) have created. The sole focus on sales and profit at any and all costs. The global environmental crises, deforestation, corporate glass ceilings, unequal pay, workplace harassment. This about one Harvard dropout Mark Zuckaberg’s moral compass with Facebook. Soak in the irony for a moment. Facebook and Cambridge Analytica conspired to rig elections around the world. And in 2017, Harvard University, based in “Cambridge” Massachusetts, awarded Zuckaberg an honarary Doctor of “Laws” degree.

I believe the first 1-2 semesters in any college should be more about building morals leadership with an industry perspective, rather than simply taking students and tossing them into the “big bad world”. Because it isn’t so much about learning skills. Those are easy to pick up on the job. But few teach you values in the industry. Do you want to leave your student’s future to that chance?

Managers & Leaders – For your Innovation & Business Growth Needs

a tree in the sunset
If you are a manager who is:
 
1. struggling with business growth
2. stuck with trying to create the next great product or service
 
…but don’t want the hassles of appointing consultants to help you out..
 
Till 14th September, I’m at the Innovation & Design site to be a sounding board for your growth or innovation challenges.
I’ll simply help clear the chaos and confusion, and nudge you towards possible solutions your team can work on.
 
How does this work?
On the site above [or is it below 😉 ], are specific services for leaders & managers (one-to-one) and for teams.
Pick the one that suits you best, pick a convenient day & time slot, and we’ll discuss your challenge and ways to solve it on a simple call (or video call).
 
The services have been priced to be affordable especially for those passionate changemakers whose company innovation budgets simply mean ‘out of pocket’. No hassles of long, expensive consulting assignments.
 
What after September 14th? The services move to my new company website, with more innovation-focused offerings.
=)
 
 
#manager #leader #productinnovation #serviceinnovation #innovation 

Behavioural Law

Classic economics started off factoring psychology and behavioural trends and shortcomings (biases) into economic understanding. However, through the ages, economic concepts and policies were built on the assumption that humans are rational beings. This was like putting a blanket over our susceptibility to biases and our irrational decision-making tendencies.

It took the path-breaking decades of work by 2002 Nobel Laureate (Memorial Prize in Economic Sciences) Daniel Kahneman, Amos Tversky and a few others, to identify and document common human mistakes that spring from our heuristics and biases. This led to the importance of the field of behavioural economics which should ideally replace all economic skillsets.

Going by that logic, I did a cursory check on the LLB syllabus in India and that at Harvard Law School. I also came across research papers and articles around behavioural law at institutes like Yale, Harvard, Cambridge. However, a generic search for Indian LLB syllabus and the Harvard Law curriculum did not show up any subject dedicated to psychology, behaviour, or behavioural law. Stanford mentioned it. However Yale Law did have a fair bit of behaviour covered.

Harvard Law curriculum

While the Harvard program had some 55o study modules, and while they certainly might be including aspects of behavioural law, the subjects list did not include anything related to it or behaviour, despite the importance one might associate with it.

One would imagine that given all the business and personal collaborations and disputes that occur across the world, institutes should have at least by now made human behaviour, behavioural economics and psychology a key part of learning.

You might wonder what it might include? While I wouldn’t exactly know how, I do know that legal professionals are well trained in attack and defense, both in documentation and in fighting cases. And they are adept at understanding the opposition for defense or attack; and identifying potential risk scenarios well into the future. However, armed with behavioural knowledge, they might be able to influence collaborations and solve disputes amicably simply with a better understanding of behaviour and therefore a better choice of words and strategy perhaps. One that could benefit all related parties themselves fairly in the short term, but also steadily influence a more collaborative human race in the longer term.

Many of us have seen those videos of Providence, Rhode Island’s chief municipal judge, Francesco “Frank” Caprio, who metes out ‘human’ and ‘humane’ justice. Someone receiving a judgement from him, or someone simply being spectator to his judgement might have a very different view of humankind. One that is compassionate and optimistic. In a world itching to accuse and punish, imagine the mindset change an entire global legal fraternity might bring about, if they had the superior maturity of Judge Frank Caprio.

Matchbox Design

Matchbox design

As a kid, I used to be quite fascinated by matchboxes. From the uncertainty of being shouted at by some elder, to how many tries it took to light it. And the best, how long could you hold a lit match without burning your fingers.

Pic source: link

Back then, the SHIP matchbox was commonplace. Though I don’t remember them having the jokes at the back of each pack. This standard pack had 50 matchsticks in it. A common problem with any matchbox is running low on striking surface towards the end. It takes more attempts to successfully strike a match.

Then, HomeLites came out with a significantly bigger matchbox. These had 300 matchsticks in it. These seemed to have a bigger problem with the striking surface. Maybe it was the longer striking surface strips on each side that led one to make longer strikes. As a result, you’d have a lot of matches left, but striking a match would become increasingly difficult. You’d spot some unused section towards the edges and try striking it there.

Pic source: link

Anyway, recently I noticed a tiny design change with their matchboxes. And I think it might just solve the striking surface problem.

What they simply did, was replace the two long striking surfaces on either side of the matchbox, with a tiny dividing strip. So instead of two long striking strips, you now have a total of four smaller strips.

If you are overly disciplined, you might restrict yourself to one striking surface at a time. Then use the next one. The rest of us will randomly strike a match against any one of the four surfaces. Point being, with the shorter striking surface, we will unconsciously limit our strike action to that stretch. Am quite sure these new boxes won’t have that old problem.

Just an example of how a simple change to the matchbox design solves a problem that might have left many puzzled. A tiny break in the striking surface alters user behaviour in the right direction. And without necessitating any complex redesigning of the matchbox itself.

If you want to know more about exactly how matches work, read on…

[source of the excerpt below: link]:

The heads of safety matches are composed of a single part. They contain antimony trisulfide, potassium chlorate, sulfur, powdered glass, inert fillers, and animal glue. They may also include a water-soluble dye. Antimony trisulfide cannot be ignited by the heat of friction, even in the presence of an oxidizing agent like potassium chlorate, and it requires another source of ignition to start the combustion. That source of ignition comes from the striking surface, which is deposited on the side of the matchbox or on the back cover of the matchbook.

The striking surface contains red phosphorus, powdered glass, and an adhesive such as gum arabic or urea formaldehyde. When a safety match is rubbed against the striking surface, the friction generates enough heat to convert a trace of the red phosphorus into white phosphorus. This immediately reacts with the potassium chlorate in the match head to produce enough heat to ignite the antimony trisulfide and start the combustion.

Cold Masks

Cold Masks

Late last year, the world (except probably Japan) would not have imagined that in a few months, they would not be able to see full faces in public. And yet, now most people are buying, and some people are making their own cool masks at home.

Over the last three months, I’ve on occasion thought about the design of masks. The N-95 mask (N in N-95 is for ‘Not resistant to oil’), has been recommended by some as being one of the better masks to defend against the Chinese virus.

In the world outside, we see everything from simple synthetic masks to the light blue surgical ones, fancy ones with respirators, and even handkerchiefs and dupattas being used as masks.

However, one problem with everyone wearing masks and makeshifts (kerchiefs, etc.), will be a possible deterioration of social fabric and societal behaviour. Because faces aren’t visible!
It is possible that society as we know it could slowly tend to become a bit colder and indifferent. Because social connects aren’t quite the same when you can’t see a full face and a smile. On occasion, we don’t recognize known people because they are wearing a mask. And far more often than that, a ton of non-verbal communication, the grins and smiles, all get ‘masked’. The inability to see faces could affect the quality of communication and connect. This could affect us as individuals and as a world considerably over the coming months.

Source: pic 1 and pic 2

Feel any difference when you see each Mona Lisa?

Let our masks not make us more cold and indifferent than we were.

The alternative: The only one I could think of, are Transparent masks.

Ashley Lawrence above, a college student studying education for the hearing impaired, designed this mask to help them lip read and follow expressions. Similarly, a few others around the world, a nurse included, have designed transparent masks in recent months. The current option of plastic for a mass market solution however, would be disastrous for the environment.
In labs, there seem to be some natural alternatives like transparent wood. But at the moment, they might be far from ready for deployment.

Q: How can we design an affordable mask that 
(i) protects us from the virus,
(ii) doesn’t harm the environment, and
(iii) helps retain quality of social interactions and connect (by being transparent)?

Thoughts?

%d bloggers like this: