Soap Dispenser Design This here is an ancient shampoo dispenser that broke last month. It was a crappy design for a few reasons. Firstly, because of how the pumps are placed (at the bottom). It would not stand on its own when you needed to refill. You either…
PayTM’s user interface PayTM‘s web user interface (not sure about the mobile app), can be a little misleading. We as users, are almost completely programmed to click the ‘Accept Terms’ checkbox on any application. Especially on a known one where we are almost at the end of an action or purchase. Then, it seems cunning…
Creating and Understanding Customer Feedback If you’ve ever ordered waffles online, most likely they’ll come in one of two kinds of packaging. One is clean like in the pic above. The other is where all of them in thin paper holders will be stuffed into a box. Quite messy. Anyway, say you ordered a few…
Will Uber Disrupt Itself? Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to it with almost a sense of pride and relief. It was almost as if the world had found a way to get…
Where Do We Go Now? Google’s AdSense program let’s publishers or website owners have relevant ads show up when users visit those sites. Google earns revenues (via their Google Ads – previously AdWords platform) from businesses wanting those ads showing up to relevant customer groups. In turn, they pass on some of that revenue (based…
My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but I also wanted to share it here for those interested. The five-step Stanford design thinking process is arguably the most…
Is it possible to fall in love with a company? Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company because of their values. A few weeks ago, I was at the Indian Hotels company to meet a senior gentleman…
Common problems startups face – A Design thinking outlook I have been directly associated with startups since 2006. That’s when I started my career as a member of a venture capital investment team. All the way to my recent years consulting them and young businesses, I have heard a multitude of problems that startups face….
Killer Design What comes to mind when you think of possible consequences of bad design? Of a badly designed product or service? You might think the product generates less revenues. Or a rise in the number of product returns, and unhappy, angry or disappointed customers. Right? But what about death? Of animals? Or worse, death…
The Mortal Risk of Riding Shotgun in an Autonomous Vehicle We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are misleading (or are confused themselves), when they claim to offer autonomous driving features in their vehicles. Their mindset seems hugely flawed, if…