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Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

New Starbucks CEO Brian Niccol’s goals – Sensible?

by Shrutin ShettyNovember 28, 2024November 28, 2024

Here's something I had posted on LinkedIn about 3 weeks ago, following new Starbucks CEO Brian Noccol's first earnings call and some major decisions taken. On the call, Niccol's said one of the goals for…

Customer is KingHuman BehaviourImprove

Service Platform Discounts

by Shrutin ShettyNovember 28, 2024November 27, 2024

Who doesn’t love a good deal when shopping online? From eCommerce to flight bookings and food delivery, discounts are everywhere. Beyond price cuts on products, many platforms offer unique promotions — like specific restaurant deals…

Customer is KingHuman BehaviourImproveIndia

Customer Feedback, Ratings and Reviews

by Shrutin ShettyJune 29, 2024

Here in India, we citizens as consumers don't quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore,…

Customer is KingDesign ThinkingImprove

When Google messes User Experience

by Shrutin ShettyApril 9, 2024

The bout between the tech giants Amazon and Google regarding Google's payments related policy, that has been going on since 2022, has finally hit India recently, and the two giants have taken a big dump…

Customer is KingDesign ThinkingIdeationImproveInnovate

Brave Product Designs

by Shrutin ShettyApril 8, 2024April 8, 2024

Present day products, be it cars, or consumer products; they have become extremely safe and similar-looking. Like the past, one can only hope the future too has some brave designs in store. Clip: Tom Fisk

Customer is KingDesign ThinkingIdeationImprove

Product Miniatures improve Shopper Experience

by Shrutin ShettyMarch 30, 2024

Product miniatures  

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Video Shorts – Discontinued Products Section

by Shrutin ShettyOctober 13, 2022October 13, 2022

A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

Product Design should factor Human Forgetfulness

by Shrutin ShettySeptember 12, 2022

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water,…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateManagement MumblingsThe known unknown

Everything as a Service

by Shrutin ShettyAugust 17, 2022

Pic: source   Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. Would you rather struggle to repeatedly sell your product to the same…

Customer is KingDesign ThinkingHuman BehaviourImproveReviews

Heel Rollers – Not a great Design

by Shrutin ShettyJuly 19, 2022

Image: source   Heel rollers, heel wheel skates, or heel wheels, have a fundamental flaw in their design.   If we humans were to pick between standing for a minute on the front section of…

Customer is KingDesign ThinkingHuman BehaviourImprove

Product Design – Bottle Necks

by Shrutin ShettyJune 6, 2022

I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Product Use and Experience – Range and Layers

by Shrutin ShettyMay 17, 2022May 17, 2022

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…

Customer is KingDesign ThinkingInnovate

Where Should Laptop Charging Lights be, and Why are Laptop Keyboards so Small?

by Shrutin ShettyApril 2, 2022April 2, 2022

Firstly, should laptop charging lights be put on the side the charger plugs in? That is where the charger plugs in, but not where we sit. Which means many a times, it would be an…

Customer is KingDesign ThinkingImprove

In Search of a Better Chopping Board

by Shrutin ShettyMarch 8, 2022March 8, 2022

Researching chopping board designs... ..in the search for a better one.

Customer is KingDesign ThinkingImprove

In Search or a Better Chair

by Shrutin ShettyMarch 8, 2022March 8, 2022

Researching chair designs... ..in the search for a better one.  

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