Lose some…Win 'em all.!
For years, I’ve enjoyed sending free, no-strings-attached ideas to companies in various sectors; a practice I called, "RattL ’em"; and subsequently, "…thank me later." Just a small way of contributing to customer-centric innovation and striving…
When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and…
A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in…
Back in the day when batteries in remote controls ran low, they would be working one moment and not the next, right? Apparently though, based on how different remotes are designed and how power is…
Our present realities can get very grey with information overload, misinformation, and fake news. Which is why this news from last week was so interesting. In the recent Maharashtra Legislative Assembly elections, supporters and politicians…
When companies create products, focus often tends to be on maximizing perceived value and profitability (within the respective value category). It’s like they are looking outward, being reactive (to competitors), and playing their part in…
Many Rolls Royce cars have a sheer vertical drop front design. And while they are extremely powerful and can go fast, they normally don't, because they are meant to transport their occupants safely, in luxury,…
When thinking of names for one’s startup or new range of products, people tend to fall into the bucket of ‘let’s go with the first decent name and get started with the business’; or ‘we…
In our everyday products, there don’t seem to be too many that actually catch your eye for being beautifully and thoughtfully designed. I can hardly think of any. While I am not a fan of…
Time and Price form interesting aspects of current B2C businesses. Uber for instance, has its routes generally optimized for speed (recommends a shorter route even if it is more expensive). Ola, on the other hand,…
As of 2024, it is estimated that some 30–40% of senior citizens globally experience constipation. And while the western commode was developed in the late 16th century, but became widely used only in the 19th…
When designing products or solutions, some of us have a tendency to gravitate to the Pareto Principle — we try solving for the bulk. For approximately 80% of the majority. And we feel it is…
Which one’s better, a plain product or an ergonomically designed one? I’m not quite sure, but I think it was Kat Holmes, Chief Design Officer at Salesforce, who mentions an interesting counter-intuitiveness to do with…
I was recently at a few car showrooms, just browsing.. And I noticed something. Many of the popular brands tend to keep a higher or top end variant of different models on display. And interestingly,…
Netflix does something admirable with its listing thumbnails. it toggles the image thumbnails of many of its movie and series listings, and also the hover preview clips, from one of 2-3 different ones. While it…