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Customer is KingDesign ThinkingHuman BehaviourImprove

Product Design – Bottle Necks

by Shrutin ShettyJune 6, 2022

I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…

Design ThinkingHuman BehaviourImproveInnovateThe known unknown

How the Future of Text Content Should Be

by Shrutin ShettyMay 19, 2022

Pic: source As our attention spans go from low to almost non-existent in an increasingly noisy world, I get especially wary whenever I need to read a verbose report. Especially ones with unusually large paragraphs.…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Product Use and Experience – Range and Layers

by Shrutin ShettyMay 17, 2022May 17, 2022

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…

Design ThinkingImprove

Dettol Liquid Soap Refill’s Cap Seal Ring

by Shrutin ShettyMay 15, 2022

Dettol liquid soap's refill packs (above) have a small flaw in their cap seal rings. The tiny ring that stays on the refill pack (after breaking off from the cap), is not secured in place,…

Design ThinkingHuman BehaviourImproveLife or something like it

All We Need is Somebody to Lean On

by Shrutin ShettyMay 10, 2022

Sometime before lockdown, I was in another city, attending a wedding. The reception was in this beautiful open ground. I'm no fan of wedding ceremonies, so once I was done admiring the place, I was…

Design ThinkingHuman BehaviourImproveLife or something like itThe known unknown

The ‘Sample Size of One’ Concept Simplified

by Shrutin ShettyApril 28, 2022June 8, 2022

Given my growing interest in behavioural science and behavioural economics, when there was quite some news about the replication crisis in the field, it got me wondering if there might be a better way to…

Design ThinkingHuman BehaviourImproveInnovate

We Need Better Staplers

by Shrutin ShettyApril 6, 2022May 4, 2022

Pic: source It took a nice bleeding cut, thanks to a tough staple pin that held some car mats together, for me to realize how hostile the world was for animals. Staple-less staplers exist, but…

Design ThinkingIdeationImproveThe known unknownWheels

What Might Automotive Lights Look Like in Future?

by Shrutin ShettyApril 4, 2022April 2, 2022

When it comes to automotive light designs, a few occasionally catch your eye. Like the sweeping indicator lights from some years ago. Those still are impressive. I think Audi SUVs were among the first to…

Customer is KingDesign ThinkingInnovate

Where Should Laptop Charging Lights be, and Why are Laptop Keyboards so Small?

by Shrutin ShettyApril 2, 2022April 2, 2022

Firstly, should laptop charging lights be put on the side the charger plugs in? That is where the charger plugs in, but not where we sit. Which means many a times, it would be an…

Customer is KingDesign ThinkingImprove

In Search of a Better Chopping Board

by Shrutin ShettyMarch 8, 2022March 8, 2022

Researching chopping board designs... ..in the search for a better one.

Customer is KingDesign ThinkingImprove

In Search or a Better Chair

by Shrutin ShettyMarch 8, 2022March 8, 2022

Researching chair designs... ..in the search for a better one.  

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

The Gap between Good Intentions and Impact

by Shrutin ShettyFebruary 8, 2022

The gap between good intentions and impact of the resulting action (or choice) has been an area of interest to me. A decade ago, a Brad Pitt linked non-profit messed up an affordable homes project…

Design ThinkingHuman BehaviourImprove

What’s the Worst that could Happen with Poorly Worded Menu Options?

by Shrutin ShettyJanuary 24, 2022

Choices on mobile apps (also on any app) need to be worded appropriately so as not to cause any confusion in the user. This menu option on a sleep tracking app seemed to be a…

Design ThinkingHuman BehaviourIdeationImproveRattL-em

Feature Suggestion for Todoist

by Shrutin ShettyJanuary 24, 2022September 7, 2022

In my last post, I recommended reading the book, To-do List Formula. I also shared my own key takeaways from the book. The book highly recommended the Todoist app to create and track tasks. I…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if the Comments Section on Social Media had a Search Feature?

by Shrutin ShettyJanuary 7, 2022

Image: source Say you create a post on social media, and friends or acquaintances comment on it over the next few days or weeks. Now, sometimes it gets tricky if the comments function is basic.…

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