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Customer is KingDesign ThinkingImprove

In Search of a Better Chopping Board

by Shrutin ShettyMarch 8, 2022March 8, 2022

Researching chopping board designs... ..in the search for a better one.

Customer is KingDesign ThinkingImprove

In Search or a Better Chair

by Shrutin ShettyMarch 8, 2022March 8, 2022

Researching chair designs... ..in the search for a better one.  

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

The Gap between Good Intentions and Impact

by Shrutin ShettyFebruary 8, 2022

The gap between good intentions and impact of the resulting action (or choice) has been an area of interest to me. A decade ago, a Brad Pitt linked non-profit messed up an affordable homes project…

Design ThinkingHuman BehaviourImprove

What’s the Worst that could Happen with Poorly Worded Menu Options?

by Shrutin ShettyJanuary 24, 2022

Choices on mobile apps (also on any app) need to be worded appropriately so as not to cause any confusion in the user. This menu option on a sleep tracking app seemed to be a…

Design ThinkingHuman BehaviourIdeationImproveRattL-em

Feature Suggestion for Todoist

by Shrutin ShettyJanuary 24, 2022September 7, 2022

In my last post, I recommended reading the book, To-do List Formula. I also shared my own key takeaways from the book. The book highly recommended the Todoist app to create and track tasks. I…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if the Comments Section on Social Media had a Search Feature?

by Shrutin ShettyJanuary 7, 2022

Image: source Say you create a post on social media, and friends or acquaintances comment on it over the next few days or weeks. Now, sometimes it gets tricky if the comments function is basic.…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

Reading and Writing Smarter

by Shrutin ShettyJanuary 5, 2022September 7, 2022

While looking up an old blogging account of mine, I stumbled upon a RattL 'em idea from many years ago. I had made a suggestion to Google, sometime in Feb., 2013 regarding composing of emails.…

Design ThinkingHuman BehaviourIdeationImproveInnovateRattL-em

What if We could Mute Serial-Forwarders on WhatsApp Groups

by Shrutin ShettyOctober 13, 2021September 7, 2022

A recent ‘RattL ’em‘ idea was for Will Cathcart and Matthew Idema at WhatsApp. Through the lockdown, a lot of people began spending considerable time on WhatsApp. And some, let's call them 'serial forwarders', dump…

Design ThinkingIdeationImproveRattL-em

Idea for a Review Mode for Note-taking and Planner Apps

by Shrutin ShettyOctober 13, 2021September 7, 2022

A recent 'RattL 'em' idea was for Note or Planner apps like Evernote, Google Keep and others. Such apps could include a 'Review Mode' for existing entries. In this mode, users could be given a…

Design ThinkingHuman BehaviourImproveRattL-em

Elevators and Nosocomial infections

by Shrutin ShettySeptember 14, 2021September 7, 2022

Nosocomial infections are infections that patients contract inside of a hospital, due to contamination or germs present there. A patient undergoing treatment at a hospital is almost always has a weak immune system, which is…

Customer is KingDesign ThinkingHuman BehaviourRattL-em

An Idea for Food Delivery Services

by Shrutin ShettyAugust 27, 2021September 6, 2022

How most food ordering/ delivery service apps work is, you make your selection, pay (or CoD), and confirm the order. However, there are occasions (or lack of them) where you might want to order something,…

Design ThinkingHuman BehaviourImproveInnovateRattL-emWings

The Middle Seat

by Shrutin ShettyAugust 21, 2021September 6, 2022

In 2019, the US FAA approved the company Molon Labe Seating's (MLS) landmark seat design for commercial airplanes.   What MLS did, is take the problem of discomfort of middle-seat passengers, and attempted to solve…

Design ThinkingHuman BehaviourNot So SeriousYoung Minds

A Forward: What is Butt Dust?

by Shrutin ShettyJuly 22, 2021

Image: link I had shared this forward on social media a few years ago, and it popped back up today. Apart from the innocence, simplicity and being purely hilarious, it is a nice example of…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

WT f UX

by Shrutin ShettyJuly 10, 2021

Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…

Design ThinkingHuman BehaviourIdeationInnovateWings

Constraints and the beautiful A-10

by Shrutin ShettyJune 29, 2021July 1, 2021

Contrary to popular belief: constraints help make better products (or services), and a good innovative product or service does not need to be expensive As a young kid, one thing I was good at, was…

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