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Customer is KingDesign ThinkingIdeationImprove

Product Miniatures improve Shopper Experience

by Shrutin ShettyMarch 30, 2024

Product miniatures  

Design ThinkingHuman BehaviourThe known unknown

A Possible Cause of Power Bank Fires

by Shrutin ShettyMarch 1, 2023

Given the random exploding or catching of fire of power banks on flights, airlines have either banned or restricted the carrying of power banks to hand luggage only. According to an interesting article by Andrew…

Design ThinkingImproveInnovateInspire

Helmets from Scallop Shells

by Shrutin ShettyJanuary 5, 2023

A lot of you probably love scallops?! [controls drool]. Now, imagine scallop shells that are thrown away after we've had the good stuff. Then, imagine 40000 tons of scallop shells thrown away! That is the…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Video Shorts – Discontinued Products Section

by Shrutin ShettyOctober 13, 2022October 13, 2022

A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

Product Design should factor Human Forgetfulness

by Shrutin ShettySeptember 12, 2022

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water,…

Design ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateRattL-em

Product Design Inputs for a Standing Desk

by Shrutin ShettySeptember 7, 2022September 7, 2022

Invisible Bed has been an interesting product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with the CEO. They were well received. The Product:…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateManagement MumblingsThe known unknown

Everything as a Service

by Shrutin ShettyAugust 17, 2022

Pic: source   Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. Would you rather struggle to repeatedly sell your product to the same…

Design ThinkingHuman BehaviourInnovateThe known unknownWheels

Could Musical Roads address Global Speeding and Road Safety

by Shrutin ShettyAugust 16, 2022August 16, 2022

Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost…

Design ThinkingHuman BehaviourImprove

Mobile Apps and Habits

by Shrutin ShettyAugust 15, 2022August 15, 2022

Pic: source If you are trying to create a new habit or trying to use a mobile app more regularly, you would obviously have better luck if you placed the app on the Favourites row.…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

The Hostile World for Women

by Shrutin ShettyAugust 13, 2022August 13, 2022

Pic: source   The men among you might be able to relate to this.   Think of the last time you attended a conference or had to commute for a duration of over 30 minutes.…

Customer is KingDesign ThinkingHuman BehaviourImproveReviews

Heel Rollers – Not a great Design

by Shrutin ShettyJuly 19, 2022

Image: source   Heel rollers, heel wheel skates, or heel wheels, have a fundamental flaw in their design.   If we humans were to pick between standing for a minute on the front section of…

Customer is KingDesign ThinkingHuman BehaviourImprove

Product Design – Bottle Necks

by Shrutin ShettyJune 6, 2022

I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their…

Design ThinkingHuman BehaviourImproveInnovateThe known unknown

How the Future of Text Content Should Be

by Shrutin ShettyMay 19, 2022

Pic: source As our attention spans go from low to almost non-existent in an increasingly noisy world, I get especially wary whenever I need to read a verbose report. Especially ones with unusually large paragraphs.…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Product Use and Experience – Range and Layers

by Shrutin ShettyMay 17, 2022May 17, 2022

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…

Design ThinkingImprove

Dettol Liquid Soap Refill’s Cap Seal Ring

by Shrutin ShettyMay 15, 2022

Dettol liquid soap's refill packs (above) have a small flaw in their cap seal rings. The tiny ring that stays on the refill pack (after breaking off from the cap), is not secured in place,…

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