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Customer is KingDesign ThinkingDTEverydayHuman BehaviourInnovate

Killer Design

by Shrutin ShettyJuly 17, 2019August 25, 2022

Killer Design What comes to mind when you think of possible consequences of bad design? Of a badly designed product or service? You might think the product generates less revenues. Or a rise in the…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateWheels

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle

by Shrutin ShettyJune 27, 2019April 20, 2021

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle Source: link We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are…

Design ThinkingIdeationInnovate

What Qualifies as True Innovation?

by Shrutin ShettyApril 16, 2019April 16, 2019

What qualifies as true innovation? The word 'innovation' does get passed around a lot nowadays. From large businesses to startups and perhaps even consultants like myself. If you take a moment to think about it,…

Design ThinkingHuman BehaviourInnovate

Anti-Crime Balls

by Shrutin ShettyApril 9, 2019April 9, 2019

Source: https://sobify.com/wp-content/uploads/2014/08/orange-anti-crime-balls.jpg Anti-crime colour balls Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you…

Design ThinkingHuman BehaviourInnovate

Changing User Behaviour

by Shrutin ShettyApril 2, 2019March 28, 2019

Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville,…

Design ThinkingHuman BehaviourImprove

SHe

by Shrutin ShettyMarch 9, 2019March 9, 2019

SHe Last evening, dad shared links to two tweets with me. Tweets from the UN Women and UNDP Asia-Pacific's accounts. Both tweets were about challenging patriarchal stereotypes this womens' day. One of the tweets wondered…

Goby the Fish
Design ThinkingHuman BehaviourImproveInnovateLife or something like it

Goby the Fish

by Shrutin ShettyFebruary 7, 2019February 14, 2019

I recently came across an article about an initiative to create awareness about marine pollution. Some folks living close to a beach (can't seem to find the beach's location), created a giant, transparent fish. Made…

Context
Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Context

by Shrutin ShettyFebruary 5, 2019February 3, 2019

One of the fundamental ingredients of an impactful innovation or successful design thinking exercise, is empathy. The ability to understand and share the feelings of another. Often, in our enthusiasm to create something someone (a…

A Poem for Design the Future
Design ThinkingHuman BehaviourIndiaInspire

A Poem for Design the Future

by Shrutin ShettyJanuary 3, 2019January 8, 2019

Ava and Dr. Jimmy Patell, dear friends of mine, were extremely kind to gift me a poem that they wrote about my book on design thinking, Design the Future. The poem itself is more priceless…

Skill or Skin
Design ThinkingHuman BehaviourImproveLife or something like itThe known unknown

Skill or Skin

by Shrutin ShettyDecember 26, 2018December 26, 2018

A racist, I assume, has a more chronic condition of xenophobia, which is dislike of, or prejudice against people from other countries.Because a racist will dislike or prejudice against even fellow citizens of another race.Despite knowing…

Design ThinkingHuman BehaviourImproveLife or something like it

Upbringing

by Shrutin ShettyNovember 27, 2018November 16, 2018

Upbringing Here's a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often. You know how curious for information kids…

Design ThinkingHuman BehaviourImprove

The Reaction Buffer

by Shrutin ShettyNovember 20, 2018November 14, 2018

The Reaction Buffer When you have a layer between the incident or the surrounding and your own thoughts and emotions, that is the space where you can evaluate your reaction to the external. You can…

Customer is KingDesign ThinkingHuman BehaviourImproveLife or something like it

The pros and “Cons” of Storytelling

by Shrutin ShettyAugust 21, 2018August 13, 2021

The pros and "Cons" of Storytelling! Storytelling. Steve Jobs wasn't the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form.…

Customer is KingDesign ThinkingDTEverydayIdeationImproveInnovate

Gucci’s Packaging – Not so Gucci

by Shrutin ShettyAugust 7, 2018August 7, 2018

Gucci's Packaging - Not so Gucci I recently conducted an interactive session on Design Thinking at a leading investment bank. It might be easy to assume that applications of design thinking at an investment bank…

Customer is KingDesign ThinkingDTEverydayHuman Behaviour

Airline Seats and Behaviour

by Shrutin ShettyJuly 3, 2018August 21, 2021

Airline Seats and Behaviour Do you think those extremely uncomfortable airline seats have anything to do with our behaviour when we are flying? Remember the last flight you took. Unless you were traveling business or…

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