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Human BehaviourLife or something like it

Merry Christmas!

by Shrutin ShettyDecember 24, 2025

This story here has been a favourite for many years now, and I have probably sent it to hundreds of you around this time of the year, either as part of my work mailers or…

Design ThinkingHuman BehaviourImproveInspireLife or something like itNot So SeriousThe known unknown

On Writing..

by Shrutin ShettyDecember 21, 2025

One of my favourite fictional characters is Poirot. In the 2023 film A Haunting in Venice, when explaining his method, he says: “When a crime has been committed, I can, by application of order and…

Human BehaviourImproveLife or something like it

On Re-reading Books..

by Shrutin ShettyDecember 16, 2025

Most of us don’t read enough. And those who do, often fall into a numbers game: how many books can I finish this year? In this mindset, re-reading an already finished book feels almost wasteful.…

Customer is KingDesign ThinkingHuman BehaviourIdeation

Should Innovators or Designers expect or hope Users to provide Solution Ideas?

by Shrutin ShettySeptember 3, 2025

Here’s a nice post by Nikki Anderson for anyone who’s debated whether innovators and designers should ask users for innovative solutions to their challenges, or if crafting the solution is solely the innovator or designer’s…

Customer is KingDesign ThinkingHuman BehaviourInnovateProduct

Random musings on Lego Pricing and Positioning

by Shrutin ShettyJuly 15, 2025

I’ve admired Lego since childhood, although I haven’t collected many sets over the years, the most recent being two Technic kits about 7-8 years ago. What holds me back is the plastic. I hope Lego…

Design ThinkingHeroesHuman BehaviourInspire

Ever Find Yourself Asking ‘What Can One Person Do?’

by Shrutin ShettyJuly 14, 2025

Ever caught yourself telling someone, or even yourself, something like, 'what difference can one person make?', or 'what can one person do?' If you have, the name 'Ferdinand Cheval' might be one worth remembering. Born…

Design ThinkingHuman BehaviourLife or something like it

From Quality Revolutions to Design Thinking: Where Did All the Productivity Go?

by Shrutin ShettyJuly 9, 2025

Back when I was researching for my book, 'Design the Future', that simplifies design thinking for businesses and curious individuals, I noticed something striking. The popular 5-step Stanford design thinking model closely mirrors DMAIC, a…

Human Behaviour

Fragmented Societies

by Shrutin ShettyJuly 8, 2025

I recently read 'The Social Animal'; an ok book with some 'aha' bits. One idea that stuck with me was about how societies are evolving over time. Over the past few years, I have kept…

Design ThinkingDTEverydayHuman BehaviourImprove

Tweaking User Experience – What more in the name of Novelty?

by Shrutin ShettyJune 30, 2025July 6, 2025

“If it ain’t broke, don’t fix it” is one of those timeless pieces of advice that gets overlooked far too often, particularly in the world of product and service design. Over months and years, you…

Customer is KingHuman BehaviourIndiaLife or something like itManagement Mumblings

The Funny Route Life Insurance Companies in India chose to Bridge the Gap in Insurance Cover

by Shrutin ShettyJune 10, 2025June 11, 2025

Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one…

Design ThinkingHuman BehaviourImproveWheels

How Should the Pedestrian cross the Road-2

by Shrutin ShettyMay 5, 2025May 5, 2025

A few months ago, I had posted about the concerning design of the current lot of cars, with their sheer vertical drop fronts. I was recently lucky to spot an old Honda Civic in a…

Customer is KingDesign ThinkingHuman Behaviour

For More Inclusive Products and Solutions

by Shrutin ShettyApril 23, 2025April 19, 2025

When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and…

Human BehaviourImprove

Excerpt from Execution by Larry Bossidy

by Shrutin ShettyMarch 25, 2025

"As a leader, you have to show up. You've got to conduct business reviews. You can't be detached and removed and absent. When you go to an operation and you run a review of the…

Human BehaviourThe known unknown

Instagram – Are People Reeling in their Posts?

by Shrutin ShettyMarch 24, 2025March 24, 2025

Not sure if this is a more common pattern, but it has been my observation at least with regard to a bunch of friends who are active on Instagram that they have considerably reduced posts,…

Human BehaviourLife or something like itProductivity

Coin Tossing should be more commonplace

by Shrutin ShettyMarch 19, 2025

I recently watched the 2006 political action thriller, 'The Sentinel.' It had a character follow this practice that is old, obvious and practical, but is hardly used nowadays. In the movie, a senior Secret Service…

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