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Customer is KingDesign ThinkingHuman BehaviourImprove

Small Details, Better Reading Experience

by Shrutin ShettyJanuary 13, 2026January 12, 2026

Notion Press has helped me with all three of my books, and for that I remain grateful to their team. For my latest, Think like an Innovator, me being me, I took on a new…

HeroesHuman BehaviourImproveInspireLife or something like itThe known unknown

The Return to Innocence

by Shrutin ShettyJanuary 8, 2026

A lot of people go from lighthearted when young to bitter and caustic or indifferent as they get older. They might remain adequately friendly and cheerful in public, knowing well not to cross boundaries or…

Design ThinkingHuman BehaviourIdeationImproveInnovateLife or something like itThe known unknown

Gimme Your Best Question!

by Shrutin ShettyJanuary 7, 2026January 7, 2026

A few days ago, I shared how one re-framed question unlocked a breakthrough solution for a pediatric hospital project, and opened up a contest for you to share YOUR transformational questions. I've been thinking about…

Design ThinkingHuman BehaviourImproveManagement MumblingsProductThe known unknown

The Timing Paradox: Why Rating Your Driver Is Harder Than It Seems, and when 5 Stars isn’t quite Honest

by Shrutin ShettyJanuary 6, 2026January 5, 2026

After an Uber or Ola ride, the app asks you to rate your driver. Simple enough. But when should that prompt appear? Ask too soon, and users hesitate. Some worry the driver might instantly receive…

Customer is KingHuman BehaviourImproveIndiaLife or something like itThe known unknown

A Coupon Code for my Potato Book

by Shrutin ShettyJanuary 3, 2026

My "potato book" was feeling left out with all the posts and coupons for the two design thinking books. So here's a coupon for Main Batata Hoon, a collection of short stories written in a…

Design ThinkingHuman BehaviourInnovate

Signed Copies of Think Like an Innovator – Gimme Your Best Question!

by Shrutin ShettyJanuary 3, 2026January 3, 2026

Good questions get us further, faster. And here's a chance for you to win a signed hardcover of Think Like an Innovator! One of my favourite questions, and I mention this in the book, came…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Thumbs Up for Good Design

by Shrutin ShettyJanuary 2, 2026January 2, 2026

I was getting a haircut earlier this week and got curious about the trimmer my barber (or hairdresser or hairstylist; unsure what they are called nowadays) was using on my head. It was an unusually…

Design ThinkingHuman BehaviourIdeationImproveInnovateProductivity

The Simple, Superpower Habit for Productivity and Creativity

by Shrutin ShettyDecember 29, 2025December 29, 2025

If you have watched Kung Fu Panda, do you remember the scene where Master Shifu is meditate? Or trying to, and his ear keeps twitching from some imperceptible disturbance he can sense some distance away?…

Human BehaviourLife or something like it

Merry Christmas!

by Shrutin ShettyDecember 24, 2025

This story here has been a favourite for many years now, and I have probably sent it to hundreds of you around this time of the year, either as part of my work mailers or…

Design ThinkingHuman BehaviourImproveInspireLife or something like itNot So SeriousThe known unknown

On Writing..

by Shrutin ShettyDecember 21, 2025

One of my favourite fictional characters is Poirot. In the 2023 film A Haunting in Venice, when explaining his method, he says: “When a crime has been committed, I can, by application of order and…

Human BehaviourImproveLife or something like it

On Re-reading Books..

by Shrutin ShettyDecember 16, 2025

Most of us don’t read enough. And those who do, often fall into a numbers game: how many books can I finish this year? In this mindset, re-reading an already finished book feels almost wasteful.…

Customer is KingDesign ThinkingHuman BehaviourIdeation

Should Innovators or Designers expect or hope Users to provide Solution Ideas?

by Shrutin ShettySeptember 3, 2025

Here’s a nice post by Nikki Anderson for anyone who’s debated whether innovators and designers should ask users for innovative solutions to their challenges, or if crafting the solution is solely the innovator or designer’s…

Customer is KingDesign ThinkingHuman BehaviourInnovateProduct

Random musings on Lego Pricing and Positioning

by Shrutin ShettyJuly 15, 2025

I’ve admired Lego since childhood, although I haven’t collected many sets over the years, the most recent being two Technic kits about 7-8 years ago. What holds me back is the plastic. I hope Lego…

Design ThinkingHeroesHuman BehaviourInspire

Ever Find Yourself Asking ‘What Can One Person Do?’

by Shrutin ShettyJuly 14, 2025

Ever caught yourself telling someone, or even yourself, something like, 'what difference can one person make?', or 'what can one person do?' If you have, the name 'Ferdinand Cheval' might be one worth remembering. Born…

Design ThinkingHuman BehaviourLife or something like it

From Quality Revolutions to Design Thinking: Where Did All the Productivity Go?

by Shrutin ShettyJuly 9, 2025

Back when I was researching for my book, 'Design the Future', that simplifies design thinking for businesses and curious individuals, I noticed something striking. The popular 5-step Stanford design thinking model closely mirrors DMAIC, a…

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  • Small Details, Better Reading Experience January 13, 2026
  • The Return to Innocence January 8, 2026
  • Gimme Your Best Question! January 7, 2026

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