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Category: Human Behaviour

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Will Uber Disrupt Itself?

by Shrutin ShettySeptember 17, 2019January 10, 2022

Will Uber Disrupt Itself? Source: https://pbs.twimg.com/media/DNnnJ0BXkAAiJhv.jpg Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to…

Customer is KingDesign ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Where Do We Go Now?

by Shrutin ShettySeptember 10, 2019September 8, 2019

Where Do We Go Now? Google's AdSense program let's publishers or website owners have relevant ads show up when users visit those sites. Google earns revenues (via their Google Ads - previously AdWords platform) from…

Design ThinkingHuman BehaviourInspireLife or something like itThe known unknown

Shared Tables

by Shrutin ShettySeptember 5, 2019September 14, 2022

Pic: source Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India.…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImproveInnovateInspireYoung Minds

My 9 Step Version of the Design Thinking Process

by Shrutin ShettySeptember 3, 2019October 25, 2023

My 9 Step Version of the Design Thinking Process This post about my 9-step version of the design thinking process has been long overdue. It is already explained in my book, ‘Design the Future’, but…

Customer is KingHeroesHuman BehaviourIndiaInspire

Is it possible to Fall in Love with a Company?

by Shrutin ShettyAugust 21, 2019August 5, 2022

Is it possible to fall in love with a company? Not the kind where you are loyal to a company or brand or product line and refuse to buy anything else.But truly revere a company…

Customer is KingDesign ThinkingDTEverydayEntrepreneursHuman BehaviourInnovateVenture Capital

Common Problems Startups Face – A design thinking outlook

by Shrutin ShettyAugust 20, 2019August 19, 2019

Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…

Design ThinkingHuman BehaviourImproveLife or something like itYoung Minds

Choosing Business Opportunity to Avoid Change

by Shrutin ShettyAugust 18, 2019June 13, 2022

Choosing Business Opportunity to Avoid Change As an individual, if you have a habit your core doesn't fully approve of, you'd find a disconnect that you might, either align with, or from time to time…

Design ThinkingHuman BehaviourImprove

Whose Viewpoint?

by Shrutin ShettyAugust 1, 2019August 1, 2019

Whose viewpoint? Consider times when you address people. Be it as entrepreneurs pitching to a banker or equity investor. Or as managers, giving top bosses a review. Or teaching students an odd topic. Or even…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourInnovate

Killer Design

by Shrutin ShettyJuly 17, 2019August 25, 2022

Killer Design What comes to mind when you think of possible consequences of bad design? Of a badly designed product or service? You might think the product generates less revenues. Or a rise in the…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovateWheels

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle

by Shrutin ShettyJune 27, 2019April 20, 2021

The Mortal Risk of Riding Shotgun in an Autonomous Vehicle Source: link We live in strange times. And in interesting and amusing times. A recent article I read, spoke about how most automotive manufacturers are…

Human BehaviourLife or something like it

Theranos – Drew First Blood

by Shrutin ShettyMay 28, 2019May 27, 2019

Theranos - Drew First Blood A friend recently posted a question on a NODD community group about Theranos and Elizabeth Holmes. He wondered if the investor community would be more cautious about the healthtech, and…

Design ThinkingHuman BehaviourInnovate

Anti-Crime Balls

by Shrutin ShettyApril 9, 2019April 9, 2019

Source: https://sobify.com/wp-content/uploads/2014/08/orange-anti-crime-balls.jpg Anti-crime colour balls Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you…

Design ThinkingHuman BehaviourInnovate

Changing User Behaviour

by Shrutin ShettyApril 2, 2019March 28, 2019

Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville,…

Design ThinkingHuman BehaviourImprove

SHe

by Shrutin ShettyMarch 9, 2019March 9, 2019

SHe Last evening, dad shared links to two tweets with me. Tweets from the UN Women and UNDP Asia-Pacific's accounts. Both tweets were about challenging patriarchal stereotypes this womens' day. One of the tweets wondered…

HeroesHuman BehaviourImproveInspireLife or something like it

Staying Power

by Shrutin ShettyFebruary 19, 2019April 22, 2021

In the years after starting my strategy consulting practice, during one meeting with one of my mentors, he asked me how work was. I said it was good, but had a lot of ups and downs.…

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