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How to Organize the Brain Dump

by Shrutin ShettyFebruary 17, 2026

ImproveProductivity

What is a Brain Dump

by Shrutin ShettyFebruary 17, 2026

Design ThinkingImproveWheels

Life is a Highway – 2

by Shrutin ShettyFebruary 11, 2026

This was an amusing piece of news from this Monday where a corporator suggested imposing a London-style 'pay-to-drive' plan for South Mumbai in India. India has 4x the population of the US, sitting on 1/3rd…

Design ThinkingDTEverydayHuman BehaviourImproveInnovate

Innovation: Don’t Let Frameworks become Cages

by Shrutin ShettyFebruary 7, 2026February 7, 2026

We have a strange fascination with frameworks. I certainly do. A framework is a visual shortcut that offers a bird's-eye view of a complex idea. It helps us find our bearings when we're overwhelmed by…

Design ThinkingHuman BehaviourImproveInnovate

What Design Thinking gets wrong about Empathy

by Shrutin ShettyJanuary 31, 2026

Here's something that might sound strange coming from someone who's spent years in innovation and design: I'm not always empathetic. And neither are you. There's this perception in the design world that innovators, designers, and…

Design ThinkingHuman BehaviourImproveInnovateProductThe known unknown

The Questions We Don’t Ask: How Problem Framing Determines Solution Quality

by Shrutin ShettyJanuary 21, 2026January 20, 2026

I often wonder about how we frame problems (challenges, as I prefer to call them), and more importantly, how that single decision can ripple out for decades, sometimes centuries. Back in the 1950s, the consumer…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourImproveInnovateLife or something like itThe known unknown

When Did We Stop Designing for Humans?

by Shrutin ShettyJanuary 19, 2026January 19, 2026

In the past year, customer experience has taken a real nosedive. Big brand products and services making baffling choices. Let's start with recent Panasonic/Google TVs. With any TV including the good old ones, adjust the…

Customer is KingDesign ThinkingHuman BehaviourImprove

Small Details, Better Reading Experience

by Shrutin ShettyJanuary 13, 2026January 12, 2026

Notion Press has helped me with all three of my books, and for that I remain grateful to their team. For my latest, Think like an Innovator, me being me, I took on a new…

HeroesHuman BehaviourImproveInspireLife or something like itThe known unknown

The Return to Innocence

by Shrutin ShettyJanuary 8, 2026

A lot of people go from lighthearted when young to bitter and caustic or indifferent as they get older. They might remain adequately friendly and cheerful in public, knowing well not to cross boundaries or…

Design ThinkingHuman BehaviourIdeationImproveInnovateLife or something like itThe known unknown

Gimme Your Best Question!

by Shrutin ShettyJanuary 7, 2026January 7, 2026

A few days ago, I shared how one re-framed question unlocked a breakthrough solution for a pediatric hospital project, and opened up a contest for you to share YOUR transformational questions. I've been thinking about…

Design ThinkingHuman BehaviourImproveManagement MumblingsProductThe known unknown

The Timing Paradox: Why Rating Your Driver Is Harder Than It Seems, and when 5 Stars isn’t quite Honest

by Shrutin ShettyJanuary 6, 2026January 5, 2026

After an Uber or Ola ride, the app asks you to rate your driver. Simple enough. But when should that prompt appear? Ask too soon, and users hesitate. Some worry the driver might instantly receive…

Customer is KingHuman BehaviourImproveIndiaLife or something like itThe known unknown

A Coupon Code for my Potato Book

by Shrutin ShettyJanuary 3, 2026

My "potato book" was feeling left out with all the posts and coupons for the two design thinking books. So here's a coupon for Main Batata Hoon, a collection of short stories written in a…

Design ThinkingHuman BehaviourIdeationImproveInnovateProductivity

The Simple, Superpower Habit for Productivity and Creativity

by Shrutin ShettyDecember 29, 2025December 29, 2025

If you have watched Kung Fu Panda, do you remember the scene where Master Shifu is meditate? Or trying to, and his ear keeps twitching from some imperceptible disturbance he can sense some distance away?…

Design ThinkingImprove

Notes for 2026 on Improvement

by Shrutin ShettyDecember 29, 2025

Design ThinkingImproveLife or something like itManagement MumblingsProductivity

My Writing Journey so Far

by Shrutin ShettyDecember 23, 2025

It’s easy to look at a finished book and forget the chaos it came from. Recently when rummaging through an old box of papers, I found this (top left, circular diagram thing). That was from…

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  • How to Organize the Brain Dump February 17, 2026
  • What is a Brain Dump February 17, 2026
  • Life is a Highway – 2 February 11, 2026

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