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Design ThinkingHuman BehaviourImproveInspireLife or something like itNot So SeriousThe known unknown

On Writing..

by Shrutin ShettyDecember 21, 2025

One of my favourite fictional characters is Poirot. In the 2023 film A Haunting in Venice, when explaining his method, he says: “When a crime has been committed, I can, by application of order and…

Human BehaviourImproveLife or something like itNot So Serious

Plastic Diet – Trying to Predict Big Pharma’s Next Big Thing

by Shrutin ShettyJune 22, 2022July 2, 2022

Image: source Since plastic is pretty much an inescapable part of our diets now, and since we humans are inclined to prefer selling/buying a solution rather than inconveniencing ourselves with rollbacks or preventive efforts, my…

Human BehaviourLife or something like itNot So Serious

The Behaviour Triangle

by Shrutin ShettyNovember 8, 2021November 9, 2021

  A humorous take on the paradox that exists between the views or tendencies of us common humans, versus that of therapists, who seem to take the more empathetic approach, versus some behavioural science practitioners…

Design ThinkingHuman BehaviourNot So SeriousYoung Minds

A Forward: What is Butt Dust?

by Shrutin ShettyJuly 22, 2021

Image: link I had shared this forward on social media a few years ago, and it popped back up today. Apart from the innocence, simplicity and being purely hilarious, it is a nice example of…

Human BehaviourImproveLife or something like itNot So Serious

Hyperboles and Statistics don’t Mix Well

by Shrutin ShettyJune 15, 2021

Do you use hyperboles often? I do. Mostly with close friends and family, but when necessary, with clients or my students. Helps convey the meaning or gravity of an idea or situation. Like when Gordon…

ImproveNot So Serious

Books Recommended in Books

by Shrutin ShettyOctober 29, 2020

I mostly read only ebooks since a few years now.   A lot of good non-fiction books usually mention a few more good books that the authors found relevant. However, even if you highlight them…

Human BehaviourNot So SeriousThe known unknown

Invade for Better Climate

by Shrutin ShettyOctober 29, 2020

Random musings.   Every once in a while, mom would pester me to explore opportunities abroad. Canada in particular for some reason.   And between my love for an imaginary idea called 'India', familiarity and…

Life or something like itNot So SeriousThe known unknown

Religious Fashion

by Shrutin ShettyJune 7, 2020June 23, 2020

Religious Fashion   Was chatting with a friend about religion.   I randomly correlated religion with fashion. Or people's dressing sense, if you will. People either have their own style, or in most cases, they…

Life or something like itNot So Serious

Bitter Gourd Chips

by Shrutin ShettyMay 18, 2020May 18, 2020

Don't worry, this is not a lock-down, culinary achievement post! I recently had these bitter melon/gourd (karela in Hindi) chips. An interesting paradox - using an ingredient that's great for health and known for reducing…

Life or something like itNot So Serious

Navigating Airport Security

by Shrutin ShettySeptember 9, 2019June 6, 2022

Navigating airport security... A cartoon strip..

Design ThinkingEntrepreneursHuman BehaviourImproveNot So Serious

Vulnerability of Tech Processes and Human Decisions

by Shrutin ShettyDecember 19, 2017March 10, 2018

Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service's process. The other, a possible…

ImproveLife or something like itNot So Serious

Ghost Rider

by Shrutin ShettyMarch 21, 2014March 10, 2018

Ghost Rider India has seen a meteoric rise in the number of vehicles on its roads. And with it, driving sense and etiquette have disappeared into oblivion. I'll agree I'm not too great a driver myself. But few…

Human BehaviourImproveInspireManagement MumblingsNot So Serious

Hope you don’t have a Rolled Model?

by Shrutin ShettyJanuary 26, 2014March 4, 2018

Hope you don't have a Rolled Model? We all have role models? Well, at least most of us do. And can we ever admire them enough? While it's great if you have idols or role models, something I…

ImproveNot So SeriousReviews

Dark Knight Rising, Batpod Skidding

by Shrutin ShettyOctober 6, 2013March 11, 2018

Dark Knight Rising, Batpod Skidding You know how we sometimes have a tendency to give our 'expert' views on something that already seems perfect, and how, according to us, it could have still been better? Experts will agree…

Human BehaviourImproveIndiaLife or something like itNot So Serious

A to B to C

by Shrutin ShettyAugust 26, 2013March 3, 2022

A to B to C This one is in connection to some earlier posts on 'Impactful brevity' and on effective communication (So what's your Point?). A friend recently sent me a hilarious video on WhatsApp that somehow reminded me of an…

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