Invade for Better Climate

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Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville, a professor of marketing at Harvard Business School, stipulates that “many innovations fail because consumers irrationally overvalue the old while…
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Attention! Is this the Police? Last evening I went to pick up some things for home from the department store. Visits to that store isn’t exactly something I look forward to. Considering the place is a little dusty, and the staff is slow and clueless. And for some inexplicable reason, they keep shifting some sections around every other…
Part 4 of a series of posts aimed at young professionals. The world is getting increasingly confusing. Here are some of my learnings. In the last post (here), I mentioned the need for taking bold/ tough decisions. And the benefits they bring. And that you can’t usually create your best work from a place of…
Sometime before lockdown, I was in another city, attending a wedding. The reception was in this beautiful open ground. I’m no fan of wedding ceremonies, so once I was done admiring the place, I was a little bored. After some time at the bar, I caught up with a few people, and was back to…
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