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  • Design Thinking | Human Behaviour | Improve | Wheels

    How Should the Pedestrian cross the Road-2

    ByShrutin Shetty May 5, 2025May 5, 2025

    A few months ago, I had posted about the concerning design of the current lot of cars, with their sheer vertical drop fronts. I was recently lucky to spot an old Honda Civic in a basement parking lot, and this photo shows side by side, the aerodynamic and generally safer sloping front of the Honda…

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  • Customer is King | Design Thinking | Human Behaviour

    For More Inclusive Products and Solutions

    ByShrutin Shetty April 23, 2025April 19, 2025

    When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and specifically about how they work around the challenge statement. And often, they do this from meeting rooms and offices, well…

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  • Customer is King | Improve

    Why Can’t We Search for Product Web Links on Ecommerce or DTC Brand sites and apps?

    ByShrutin Shetty April 21, 2025April 19, 2025

    A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in the search bar and locate the product. Imagine a scenario where, you are on your phone browser searching for a…

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  • Human Behaviour | Improve

    Excerpt from Execution by Larry Bossidy

    ByShrutin Shetty March 25, 2025

    “As a leader, you have to show up. You’ve got to conduct business reviews. You can’t be detached and removed and absent. When you go to an operation and you run a review of the business, the people may not like what you tell them, but they will say, “At least he cares enough about…

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  • Human Behaviour | The known unknown

    Instagram – Are People Reeling in their Posts?

    ByShrutin Shetty March 24, 2025March 24, 2025

    Not sure if this is a more common pattern, but it has been my observation at least with regard to a bunch of friends who are active on Instagram that they have considerably reduced posts, but their reels (guessing that’s the 24 hour ones?) might have gone up a bit. I’m not sure if they…

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  • Human Behaviour | Life or something like it | Productivity

    Coin Tossing should be more commonplace

    ByShrutin Shetty March 19, 2025

    I recently watched the 2006 political action thriller, ‘The Sentinel.’ It had a character follow this practice that is old, obvious and practical, but is hardly used nowadays. In the movie, a senior Secret Service agent tasked with managing the US President’s movement from point A to point B, (obviously) has two or three options…

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  • Design Thinking | Human Behaviour | Improve | The known unknown

    Part 5: The Final Reflection (for now) on 12 Years as a Freelance Innovation and Strategy Consultant

    ByShrutin Shetty January 2, 2025December 27, 2024

    Part 4 was about how we should proactively try to improve or disrupt where necessary, the inefficient parts of the sector or space we work in. And now, arguably the most valuable lesson I was taught, something that ties up all previous learnings. In 2015, I had first stumbled upon design thinking when I signed…

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  • Design Thinking | Human Behaviour | Life or something like it | The known unknown | Young Minds

    Part 4: A bit about my journey for Young Change-makers

    ByShrutin Shetty December 23, 2024December 5, 2024

    Part 4 of a series of posts aimed at young professionals. The world is getting increasingly confusing. Here are some of my learnings. In the last post (here), I mentioned the need for taking bold/ tough decisions. And the benefits they bring. And that you can’t usually create your best work from a place of…

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  • Customer is King | Design Thinking | Innovate | Product

    Layered Power Management

    ByShrutin Shetty December 17, 2024December 5, 2024

    Back in the day when batteries in remote controls ran low, they would be working one moment and not the next, right? Apparently though, based on how different remotes are designed and how power is distributed, different buttons and functions are affected differently when power starts running low. I noticed this over the weekend when…

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  • Design Thinking | Entrepreneurs | Human Behaviour | Young Minds

    Part 3: A bit about my journey for Young Change-makers

    ByShrutin Shetty December 12, 2024December 5, 2024

    Part 3 of a series of posts aimed at young professionals. The world is getting increasingly confusing. Here are some of my learnings. Previous post here. As an innovation and strategy consultant, I have had the occasional prospect haggle over fees from day one. When one of the first prospects reached out within days of…

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