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  • Design Thinking

    Design Thinking Basics – 2

    ByShrutin Shetty February 1, 2017February 1, 2017

    In his book ‘Change by Design’,  Tim Brown of IDEO succinctly explains the 3 mutually reinforcing elements of successful design programs. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. What is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools…

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  • Human Behaviour | Improve | Management Mumblings

    Work to be Hired

    ByShrutin Shetty January 19, 2017March 24, 2017

    One of the early screening processes to make it to the defense forces, is that of physical fitness. It is one of the more fundamental requirements of the job. Of course, subsequently, those who make the cut are broken down and rebuilt to be stronger, both mentally and physically. In the corporate battlefield, potential candidates are put…

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  • Customer is King | Design Thinking | Improve

    Function, Form, and Overripe Apples

    ByShrutin Shetty January 16, 2017January 16, 2017

    Image: source Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable innovation, and startup agility. The brand continues to enjoy a stronger following than even some religious cults. The iPhone surely…

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  • Design Thinking

    Design Thinking Basics – 1

    ByShrutin Shetty January 3, 2017January 20, 2017

    In his book ‘Change by Design’,  Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. And what is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help…

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  • Design Thinking | Human Behaviour | Improve

    Do Traffic Light Colours Need a Re-look?

    ByShrutin Shetty January 1, 2017January 3, 2017

    We are all familiar with the three colours on traffic lights. They remain a classic example of universally recognizable design. But are the colours effective and safe, or do they need a re-look? Colour blindness has been known to affect about 1 in 12 men and 1 in 200 women the world over. That translates to…

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  • India | Management Mumblings

    Did Tata Know in 2012 that Mistry Was Not The Best Fit?

    ByShrutin Shetty November 3, 2016November 2, 2016

    Source: link The aftermath of ousting of Tata Group Chairman, Cyrus Mistry was probably not what the Tata Group, or Mr. Ratan Tata would have anticipated. Then again, could there have been sufficient signs even as Mr. Tata was looking for the next Chairman for the group many years ago? A little short of 4 years ago, the challenging task…

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  • Improve | India | Life or something like it | The known unknown

    Primum Non Nocere

    ByShrutin Shetty October 27, 2016

    Image: source It is believed that either Hippocrates, considered as the father of medicine, or one of his pupils wrote what is popularly known as the Hippocratic Oath, a solemn oath known to be taken by people in the medical profession, doctors in particular at least. The medical profession was long considered the noblest, with doctors…

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  • Entrepreneurs | Improve | India | Inspire

    We’re Ready. So Why Not Be Bold and Aim High?

    ByShrutin Shetty October 4, 2016January 17, 2017

    Two decades ago, it used to take quite a while before global technology and content was even commonly talked about in India. Much longer before it was accessible or affordable to us. Today, India is home to numerous foreign manufacturing plants that cater to global demand. It is also home to several global R&D facilities….

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  • Ideation

    An Ideation Session at SIMSR

    ByShrutin Shetty September 7, 2016March 5, 2018

    An Ideation Session at SIMSR The crack team at K. J. Somaiya Institute of Management Studies & Research (SIMSR) that made it happen… The 80+ exceptional minds that came up with some surprisingly amazing ideas… A point about how aggregators must ensure sufficient value-add to become profitable faster, and continue to stay relevant to customers… If they…

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  • Human Behaviour | Improve | India | Life or something like it | The known unknown

    Do You Like Your News Well Done, or Rare?

    ByShrutin Shetty September 4, 2016September 3, 2016

    Image: source A few years ago, my dad had pointed out how refreshing it was to hear All India Radio. All India Radio is India’s national, public news radio station. He said it was a welcome change to listen to just the raw news, especially after years of private news channels on TV. It made sense…

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