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  • Customer is King | Improve | Life or something like it

    Layers of BS

    ByShrutin Shetty December 5, 2011

    Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build our own imaginary features, declare our products/ services to be the absolute best without the real stuff to prove it. Facts…

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  • Improve | Uncategorized

    Fly-by-satire

    ByShrutin Shetty December 3, 2011

    Today, another MIG-21 crashed in Haryana. Thankfully the pilot was safe and apart from a big ass crater in a field, there was no major damage. With 6 MIG-21 crashes in this year alone, the IAF has lost over 100 pilots in 283 accidents between 1993 and 2002. Till date it has lost over half…

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  • Design Thinking | Improve | Not So Serious

    Multiple Copy Paste

    ByShrutin Shetty November 22, 2011March 4, 2018

    Multiple Copy Paste Ever felt the need for a double or second ‘Copy-Paste’ option on your computer, tablet or even mobile phone? That is, when you could copy 2 different things one after the other, and then paste them back in sequence. As opposed to doing a copy-paste and copy-paste. I’ve seriously felt a desperate…

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  • Improve

    Work Smarter, or Work Longer?

    ByShrutin Shetty November 21, 2011

    I guess the longer working hours became more and more common only in the last decade or slightly more, but it’s quite surprising that it seems to be going strong even to this day in many companies. And not only do companies demand more of the employee’s time, employees surprisingly take pride in claiming they…

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  • Design Thinking | Not So Serious

    What’s in a Name?

    ByShrutin Shetty November 16, 2011March 4, 2018

    What’s in a Name? There is this shopping place close to my office (don’t know if it would qualify as a mall, cause even though its got some of the characteristics of one, it does not feel like one). Anyway,I drop in there sometimes to grab a bite at a restaurant there. So once I…

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  • Design Thinking | Improve

    Google, Search Better

    ByShrutin Shetty October 9, 2011March 2, 2018

    Google, Search Better You know how you sometimes Google something, but the results are random or irrelevant. And you know how Google has the +1 recommendation option on search results. Now, here’s a suggestion that should be considered for Google, shopping sites, and those offering search directly via Google. How about an option similar to…

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  • Life or something like it

    Who’s the Richest?

    ByShrutin Shetty August 28, 2011

    Howdy folks.! Not sure if you missed the reading, I sure missed the writing though. And after a fabulous month-long vacation, I’m back to what I’m told is, the grind. The office complex I work at has an elderly (67 year old) watchman who also oversees the parking lot at the back of the complex….

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  • Customer is King | Design Thinking | Human Behaviour | Improve

    We Deliver.!

    ByShrutin Shetty June 24, 2011March 2, 2018

    We Deliver.! Several years back, I used to work in the ever so famous BPO (Business Process Outsourcing) Industry in one of India’s IT hotbeds, Bangalore. My job involved providing technical assistance to North American customers of our pretty impressive all-in-one printer range. There was a time I wondered if the monotony could leave me…

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  • Life or something like it

    Bumblebee

    ByShrutin Shetty June 24, 2011

    According to the theories of Aerodynamics, the bumblebee should be unable to fly. The size, weight, and shape of its body, in relationship to its total wing span make it technically impossible to fly. The bumblebee, however, being ignorant of those theories, goes ahead and flies anyway. I was reading an article about how some…

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  • Human Behaviour | Not So Serious

    what’SAPpening?

    ByShrutin Shetty May 31, 2011March 4, 2018

    what’SAPpening? You know the whole “effect” thing. It is all about how things are put, less about what things really are. Its more about the gift wrap than about the gift. More to do with the fanfare, and less about the intention; all about quantity, not much about quality,  and all that. For the past…

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