What’s in a Name?

What’s in a Name?

There is this shopping place close to my office (don’t know if it would qualify as a mall, cause even though its got some of the characteristics of one, it does not feel like one). Anyway,I drop in there sometimes to grab a bite at a restaurant there. So once I enter the main gate, there are a bunch of security folk who may or may not check the boot and glove compartment of your car, but more often than not, they will still make it a point to ask you 2 things, your name, and where you stay.

They seem to have cracked the code to a better and safer security process. These folk are skilled enough to supposedly be able to tell the good guys from the bad just by knowing the name and area of residence. Isn’t that terrific?!

So I guess it is safe to assume that all the bad elements usually stay in the same localities.

And that the mall folk know where those places are while our police don’t.

And ol’ Shakespeare was confident enough to say ‘what’s in a name?…..’.

We seem to take absurdity to unimaginably new heights everyday. That, or there is some reasoning behind it that makes this a far more effective tool as compared to searching the car. I don’t know.


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  1. For all u know, it mite be a new way of identifying localities where the “mall / restaurant” is popular in….new ad strategy 😉

    1. And they picked an ‘is it even a mall’ place way outside Pune to try it out huh Su? I don’t think so. Speaking of which, this “mall” comprises of a Big Bazaar, a VIP (luggage, not underwear) store, a Mc’ Donalds, a Natural Ice-cream parlor, Reebok, a small Crosswords with an ancient stock, n a bunch of other stores in the complex. Which is why the ‘is it a mall’ doubt.
      Also, if they wanted to gauge popularity based on location, I think shoppers who bought something might be a better target, as opposed to people just entering the place, maybe?

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