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My Book on Design Thinking titled ‘Design the Future’

by Shrutin ShettyNovember 12, 2018November 12, 2018

Design the Future Hi! As some of you might already know, my book on design thinking, titled 'Design the Future' is out! Despite design thinking being several decades old, we are seeing increasing relevance in…

Customer is KingDesign ThinkingDTEverydayIdeationImproveInnovate

Gucci’s Packaging – Not so Gucci

by Shrutin ShettyAugust 7, 2018August 7, 2018

Gucci's Packaging - Not so Gucci I recently conducted an interactive session on Design Thinking at a leading investment bank. It might be easy to assume that applications of design thinking at an investment bank…

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Why Design Thinking is Here to Stay

by Shrutin ShettyApril 8, 2018May 1, 2018

Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…

Design ThinkingIdeationIndiaInnovate

A Session on Innovation, Design Thinking & The Future of Work

by Shrutin ShettyJanuary 21, 2018March 10, 2018

A Session on Innovation, Design Thinking & The Future of Work Earlier this week, I was invited to conduct a session around 'Innovation, Design Thinking and the Future of Work' at the Indian School of…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourImproveIndia

Design Thinking – Shelters for the Homeless

by Shrutin ShettyJanuary 9, 2018January 17, 2020

Design Thinking - Shelters for the Homeless [3.5 minute read] Here's the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about…

Design ThinkingEntrepreneursHuman BehaviourImproveNot So Serious

Vulnerability of Tech Processes and Human Decisions

by Shrutin ShettyDecember 19, 2017March 10, 2018

Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service's process. The other, a possible…

Customer is KingDesign ThinkingHuman BehaviourIdeationImproveInnovate

Design Thinking: What a Patient Wants

by Shrutin ShettySeptember 6, 2017March 10, 2018

Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years…

Design Thinking

Design Thinking Basics – 3

by Shrutin ShettyFebruary 15, 2017February 14, 2017

In his book 'Change by Design',  Tim Brown of IDEO highlights the 3 spaces of innovation. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation of the…

Design Thinking

Design Thinking Basics – 2

by Shrutin ShettyFebruary 1, 2017February 1, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 mutually reinforcing elements of successful design programs. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's…

Design Thinking

Design Thinking Basics – 1

by Shrutin ShettyJanuary 3, 2017January 20, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation…

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Think A-Team: For the Design & Strategy needs of Young Businesses

by Shrutin ShettyNovember 7, 2015February 28, 2018

Think A-Team: For the Design & Strategy needs of Young Businesses Image: link Hi, all you enterprising entrepreneurs, I am pleased to give to you, 'Think A-Team', a growth partnering service for all your business…

Design ThinkingImprove

Far From Perfect

by Shrutin ShettyMarch 18, 2012March 2, 2018

Far From Perfect We recently ordered a table for home. A small and fairly simple design, with a Rosewood coloured Melamine polish coating. However, to make the base stable, the people from the store turned…

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