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Design ThinkingHuman BehaviourInnovateThe known unknownWheels

Could Musical Roads address Global Speeding and Road Safety

by Shrutin ShettyAugust 16, 2022August 16, 2022

Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost…

Design ThinkingHuman BehaviourIdeationInnovateWings

Constraints and the beautiful A-10

by Shrutin ShettyJune 29, 2021July 1, 2021

Contrary to popular belief: constraints help make better products (or services), and a good innovative product or service does not need to be expensive As a young kid, one thing I was good at, was…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Exploitative Businesses & Divine (and Tech) Interventions

by Shrutin ShettyJune 16, 2021

When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective.   There was a mention of nudges (not…

Design ThinkingInnovateLife or something like itManagement Mumblings

The Next Educational Diversion from our normal human behaviour

by Shrutin ShettyFebruary 6, 2021February 6, 2021

In my book, I briefly discussed the topic of quality in the world of innovation and automation. My view was that through the quality revolution in the US and Japan and then other parts of…

Customer is KingDesign ThinkingDTEverydayEntrepreneursIdeationInnovate

Managers & Leaders – For your Innovation & Business Growth Needs

by Shrutin ShettySeptember 1, 2020

If you are a manager who is:   1. struggling with business growth 2. stuck with trying to create the next great product or service   ...but don't want the hassles of appointing consultants to…

Customer is KingDesign ThinkingDTEverydayEntrepreneursHuman BehaviourInnovateVenture Capital

Common Problems Startups Face – A design thinking outlook

by Shrutin ShettyAugust 20, 2019August 19, 2019

Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…

Human BehaviourLife or something like it

Theranos – Drew First Blood

by Shrutin ShettyMay 28, 2019May 27, 2019

Theranos - Drew First Blood A friend recently posted a question on a NODD community group about Theranos and Elizabeth Holmes. He wondered if the investor community would be more cautious about the healthtech, and…

Design ThinkingHuman BehaviourInnovate

Anti-Crime Balls

by Shrutin ShettyApril 9, 2019April 9, 2019

Source: https://sobify.com/wp-content/uploads/2014/08/orange-anti-crime-balls.jpg Anti-crime colour balls Imagine you are a store manager, and a masked thief has you at gun or knife-point, asking you to empty the cash into his or her bag. How would you…

Uncategorized

My Book on Design Thinking titled ‘Design the Future’

by Shrutin ShettyNovember 12, 2018November 12, 2018

Design the Future Hi! As some of you might already know, my book on design thinking, titled 'Design the Future' is out! Despite design thinking being several decades old, we are seeing increasing relevance in…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Why Design Thinking is Here to Stay

by Shrutin ShettyApril 8, 2018May 1, 2018

Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…

Design ThinkingEntrepreneursIdeationImproveInnovateInspire

Number Fifty-Four…The Bike with a Bamboo Core

by Shrutin ShettyJanuary 23, 2018March 10, 2018

Number Fifty-Four... ...The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to…

Design ThinkingIdeationIndiaInnovate

A Session on Innovation, Design Thinking & The Future of Work

by Shrutin ShettyJanuary 21, 2018March 10, 2018

A Session on Innovation, Design Thinking & The Future of Work Earlier this week, I was invited to conduct a session around 'Innovation, Design Thinking and the Future of Work' at the Indian School of…

Customer is KingDesign ThinkingIdeationImproveInnovate

What the Customer Wants

by Shrutin ShettySeptember 26, 2017March 10, 2018

What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…

Design Thinking

Design Thinking Basics – 3

by Shrutin ShettyFebruary 15, 2017February 14, 2017

In his book 'Change by Design',  Tim Brown of IDEO highlights the 3 spaces of innovation. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation of the…

Design Thinking

Design Thinking Basics – 2

by Shrutin ShettyFebruary 1, 2017February 1, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 mutually reinforcing elements of successful design programs. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's…

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