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Tweaking User Experience – What more in the name of Novelty?

ByShrutin Shetty

“If it ain’t broke, don’t fix it” is advice often ignored in UX design. While some changes improve user experience by simplifying or enriching it, others, like Netflix’s recent TV layout overhaul, Kindle’s slightly complicated update, and LinkedIn’s confusing messaging interface, prove that unnecessary redesigns can frustrate users and disrupt what once worked seamlessly. This post dives into why thoughtful, user-centered design matters more than novelty for its own sake.

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Thank Me Later – Link Episodes on OTT Series

ByShrutin Shetty

For years, I’ve enjoyed sending free, no-strings-attached ideas to companies in various sectors; a practice I called, “RattL ’em”; and subsequently, “…thank me later.” Just a small way of contributing to customer-centric innovation and striving to be among the best. Here’s an idea for OTT platforms that create original series: Many web series today feel…

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Netflix on How Small Features go a Long Way

ByShrutin Shetty

Netflix does something admirable with its listing thumbnails. it toggles the image thumbnails of many of its movie and series listings, and also the hover preview clips, from one of 2-3 different ones. While it might make finding a specific movie or series just by scanning thumbnails a bit tedious for some, in general I…

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What Inspires Your Startup?

ByShrutin Shetty

Along their entrepreneurial journey, some entrepreneurs constantly think of better and simpler ways to describe their business. This is an evolutionary process, as their business model undergoes refinement. So, when they meet new people or investors, they can often quickly describe what their startup exactly does. Then of course, there are others, who build their…