SUV Drivers – Look Out
India has seen an almost meteoric rise in the number of SUVs and compact-SUVs in the last few years. Perhaps the size fits in well with our gradually growing economy, disposable incomes, and egos. Among…
Tag: Shrutin Shetty
How Well is Tata Motors Connecting Aspirations?
Earlier this year, Tata Motors announced a new brand identity. 'Connecting Aspirations'. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among…
What Inspires Your Startup?
Along their entrepreneurial journey, some entrepreneurs constantly think of better and simpler ways to describe their business. This is an evolutionary process, as their business model undergoes refinement. So, when they meet new people or…
Can We Easily Spot Left-Brain and Right-Brain Thinkers?
Can We Easily Spot Left-Brain and Right-Brain Thinkers? Just a thought. And I could be wrong. How can we easily spot a strong left-brain, or a right-brain thinker? In an argument/ discussion between two people…
Design Thinking: An Idea for Tesla’s Supercharging Wait Time Problem
An idea using a Design Thinking mindset, for Tesla's Supercharging Wait Time Problem Tesla has really transformed the automobile industry, cracking the existing fuel industry and automotive heavyweight nexus. And this is despite the first…
What the Customer Wants
What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…
A Design Question: Turn Indicators on Cars
Image: source A Design Question: Turn Indicators on Cars As cars get sleeker, so do its lights. But I've noticed that the entire rear light cluster has been shrinking in size on some cars. And…
Our Right to Privacy
Our Right to Privacy Image source Towards the last week of August this year, here in India there was a landmark Supreme Court verdict that a lot of you must have heard/read about. It had…
Ryan International school – Are CCTVs the Best Solution?
Ryan International school - Are CCTVs the Best Solution? 5 min. read. When faced with a problem, ideally, we should get to the source of the problem first. Only then can we attempt to solve…
Fierce Competition
Fierce Competition A lot of companies face problems from time to time. Let's focus on problems that are controllable, i.e., outside of those to do with a declining economy, financial meltdowns, etc. In such situations,…
Design Thinking: What a Patient Wants
Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years…
The Earning of Trust
The Earning of Trust. I recently subscribed to NewsLaundry. It is a very young but self-proclaimed "media critique, news and current affairs portal". It claims to operate on the obvious but often forgotten premise that news…
China – The Punishment Due
China - The Punishment Due To, Mr. Xi Jinping Chairman of the Central Military Commission People's Republic of China Indian politicians have always been soft about matters regarding our country's borders. You however, should not for…
Choose Your Mistakes
Choose your mistakes. Life has made a lot of things extremely easy to start. Even the seemingly most impossible of tasks. The knowledge and resources available to us increase our confidence multi-fold, and daunting initiatives don't look so…
Form or Function?
Form or Function? How about Form and Function? The eternal fight between form and function. Between show and effectiveness. Between being followed by a herd with questionable loyalty, and walking with a small group with…