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A thoughtfully designed camera!

ByShrutin Shetty

Came across this recently.

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Netflix on How Small Features go a Long Way

ByShrutin Shetty

Netflix does something admirable with its listing thumbnails. it toggles the image thumbnails of many of its movie and series listings, and also the hover preview clips, from one of 2-3 different ones. While it might make finding a specific movie or series just by scanning thumbnails a bit tedious for some, in general I…

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New Starbucks CEO Brian Niccol’s goals – Sensible?

ByShrutin Shetty

Wondering if the new goals of Starbucks CEO Brian Niccol risks repeating an old mistake Starbucks made.

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Service Platform Discounts

ByShrutin Shetty

Discounts are everywhere, but the best platforms make it easier by automatically applying the most advantageous offer at checkout. Services that simplify and clearly present discounts enhance customer trust and loyalty, avoiding the hassle of searching for deals.

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Fundamental Hurdles to Innovation and Improvements

ByShrutin Shetty

Transforming good ideas into actionable strategies can feel like climbing a mountain—exciting yet daunting. Despite clear processes and frameworks, the real hurdles are often fundamental, people-related issues like miscommunication, hierarchies, biases, fears, and egos.

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Customer Feedback, Ratings and Reviews

ByShrutin Shetty

Here in India, we citizens as consumers don’t quite take customer feedback as seriously yet, as they do in some other countries. In my first job for a short stint at a BPO in Bangalore, I was puzzled to find out that random surveys went out to retail customers of our Hewlett Packard products in…

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On E-Readers

ByShrutin Shetty

Over the years, I have asked quite a few people who have gotten used to e-readers (as opposed to loyalists who stick to physical books), if they prefer horizontally swiping to turn pages, or vertically scrolling to. The way I see e-readers or reader apps, there are 3 action choices: Horizontal or vertical scroll Firstly,…

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Trial Biking and the One-Inch Punch

ByShrutin Shetty

What’s the similarity between trial biking and the one-inch punch? Is there any similarity? I believe so. I have always enjoyed watching trial bike events on TV (check the clip, not to be mistaken with trail biking). It is fascinating to watch riders mix slow and fast on their motorcycles with exceptional balance and control,…

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When Google messes User Experience

ByShrutin Shetty

The bout between the tech giants Amazon and Google regarding Google’s payments related policy, that has been going on since 2022, has finally hit India recently, and the two giants have taken a big dump on user experience here. Users in India might no longer be able to buy digital goods on the Android Amazon…

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Brave Product Designs

ByShrutin Shetty

Present day products, be it cars, or consumer products; they have become extremely safe and similar-looking. Like the past, one can only hope the future too has some brave designs in store. Clip: Tom Fisk