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Design ThinkingHuman Behaviour

The Counterintuitive Truth about Innovating

by Shrutin ShettyMarch 25, 2026March 23, 2026

Most people think innovation is about having brilliant ideas.  Here’s the uncomfortable truth: ideas are arguably the easiest part of the entire process. The real work is before and after it. The most transformative products,…

Design ThinkingHuman BehaviourInnovateProduct

A Conversation that Moves Things Forward, for Co-founders, Product Leaders, and Decision-Makers

by Shrutin ShettyMarch 23, 2026March 23, 2026

There's a particular kind of problem that doesn't get solved in meetings. It sits with you, in the margins of a product review, in the pause before you answer a stakeholder's question, in the nagging…

Design ThinkingHuman BehaviourInnovate

My 2-hour virtual consults for Chief Product Officers and Service Leaders

by Shrutin ShettyMarch 19, 2026March 19, 2026

Writing my books, Think Like an Innovator and Design the Future was, in many ways, an act of distillation; years of consulting work compressed into frameworks and principles that could travel further than I could.…

Design ThinkingHuman BehaviourInnovate

The Human Angle: Design Thinking

by Shrutin ShettyMarch 13, 2026

Every product you’ve ever loved was designed by someone who first tried to understand you. Not your demographic. Not your purchase history. You! Your frustrations, your workarounds, your unarticulated wishes. This is the engine behind…

Customer is KingDesign ThinkingHuman BehaviourInnovateProduct

Random musings on Lego Pricing and Positioning

by Shrutin ShettyJuly 15, 2025

I’ve admired Lego since childhood, although I haven’t collected many sets over the years, the most recent being two Technic kits about 7-8 years ago. What holds me back is the plastic. I hope Lego…

Design ThinkingEntrepreneursHuman BehaviourLife or something like itProductivityYoung Minds

Part 2: A bit about my journey for Young Change-makers

by Shrutin ShettyDecember 9, 2024December 5, 2024

Part 2 of a series of posts for young professionals and entrepreneurs. Reflections from 12 years as a freelance innovation and strategy consultant in an increasingly chaotic world. As I mentioned in my last post,…

Customer is KingDesign ThinkingHuman BehaviourIdeationImprove

New Starbucks CEO Brian Niccol’s goals – Sensible?

by Shrutin ShettyNovember 28, 2024November 28, 2024

Here's something I had posted on LinkedIn about 3 weeks ago, following new Starbucks CEO Brian Noccol's first earnings call and some major decisions taken. On the call, Niccol's said one of the goals for…

HeroesInspire

The Brave Peacekeepers of Jadotville

by Shrutin ShettyJuly 19, 2021July 17, 2021

The battle known as the Siege of Jadotville, is an almost unbelievable story of grit, leadership, of unwavering loyalty and courage, of calm, and of extraordinary strategy and tactics; especially in the face of deceit,…

Customer is KingDesign ThinkingDTEverydayEntrepreneursHuman BehaviourInnovateVenture Capital

Common Problems Startups Face – A design thinking outlook

by Shrutin ShettyAugust 20, 2019August 19, 2019

Common problems startups face - A Design thinking outlook I have been directly associated with startups since 2006. That's when I started my career as a member of a venture capital investment team. All the…

Uncategorized

My Book on Design Thinking titled ‘Design the Future’

by Shrutin ShettyNovember 12, 2018November 12, 2018

Design the Future Hi! As some of you might already know, my book on design thinking, titled 'Design the Future' is out! Despite design thinking being several decades old, we are seeing increasing relevance in…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Why Design Thinking is Here to Stay

by Shrutin ShettyApril 8, 2018May 1, 2018

Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…

Design Thinking

Design Thinking Basics – 3

by Shrutin ShettyFebruary 15, 2017February 14, 2017

In his book 'Change by Design',  Tim Brown of IDEO highlights the 3 spaces of innovation. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation of the…

Design Thinking

Design Thinking Basics – 2

by Shrutin ShettyFebruary 1, 2017February 1, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 mutually reinforcing elements of successful design programs. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's…

Design Thinking

Design Thinking Basics – 1

by Shrutin ShettyJanuary 3, 2017January 20, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation…

Design ThinkingEntrepreneursImprove

Think A-Team: The Latest Services Menu for Startups

by Shrutin ShettyMay 3, 2016February 28, 2018

Think A-Team: The Latest Services Menu for Startups Hi Entrepreneurs! Late last year, I started a service called 'Think A-Team', to bring human-centered design strategy & other relevant services in a transparent manner to aspiring…

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Recent Posts

  • The Intellectual Humility of the Prototype April 2, 2026
  • Footwork, Footloose April 1, 2026
  • The Counterintuitive Truth about Innovating March 25, 2026

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